Reports

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What’s Working In Demand Generation In 2024

Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a…

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2024 State Of Sales Acceleration: Driving Value Through Personalized Experiences & New Tech

The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing…

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What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech

In an era where personalized content and brand differentiation are critical, corporate gifting remains a…

2024 CMO Outlook Guide: Marketing Leaders Embracing AI, Diversifying Content & Prioritizing Tech

2024 CMO Outlook Guide: Marketing Leaders Embracing AI, Diversifying Content & Prioritizing Tech

When thinking back to 2023, some words that come to mind are volatile, rocky and…

What's Working In Personalization: Marketers Turn To ABM Strategies, AI To Create Binge-Worthy, Custom Content

What’s Working In Personalization: Marketers Turn To ABM Strategies, AI To Create Binge-Worthy, Custom Content

The great irony of personalization is that once a tactic becomes widespread, the novelty of…

2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources

2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources

More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…

What's Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization

What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization

Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared…

State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration

State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration

Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to…

State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth

State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth

As the digital landscape expands, B2B marketers are leveraging the power of audio and video…

What's Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation

What’s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation

B2B buyers are five times more likely to engage with content than traditional sales outreach,…

What's Working In Buyer Engagement? Crafting Narratives That Weave Together Multiple Touchpoints

What’s Working In Buyer Engagement? Crafting Narratives That Weave Together Multiple Touchpoints

Despite all the turbulence taking place in the B2B industry, the one constant is practitioners’…

What's Working In Digital Experiences? Leveraging Technology & AI To Craft Personalized, Evocative Touchpoints

What’s Working In Digital Experiences? Leveraging Technology & AI To Craft Personalized, Evocative Touchpoints

The best way to connect with buyers and prospects is to meet them where they…

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