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Reports

What’s Working In Demand Generation?

Transformation and change are words that are frequently associated with B2B marketing these days. Goals and strategies are changing for marketing teams as many companies move towards a more focused approach aligned around key accounts. Media and technology continue to advance as new tools and data become available to learn to identify prospects that may be interested in your solution.…

2018 State Of B2B Intent Data

An Inside Look At The Growing Applications Of Intent Data Across Marketing & Sales To Support Targeting & Account Strategies Early adopters of those applying intent data have seen success leveraging these insights to identify likely stakeholders, prioritize accounts and provide relevant messaging at the right time to accelerate potential deals. Demand Gen Report's annual ABM Benchmark Survey Report shows…

2018 Demand Generation Benchmark Survey Report

Tapping Multichannel Marketing & Data As Key Engines For Growth The core goal of driving growth remains unchanged and fundamental to performance marketing executives. For those marketers directly charged with influencing pipeline, expectations are only increasing as revenue projections become more aggressive and KPIs become more laser focused. The good news from the 2018 Demand Generation Benchmark Survey is budgets…

The 2018 State Of Marketing Automation Outlook Guide

As B2B buyers grow more empowered, marketing and sales teams will look to provide seamless customer experiences in 2018 through the help of individualized personalization, AI technologies and a renewed focus on data.These are just some of the trends highlighted in our annual State of Marketing Automation Outlook Guide. This guide features interviews with thought leaders from companies such as…

2017 State Of Customer Lifecycle Marketing

B2B Marketers Expanding Beyond Acquisition Strategies To Reduce Churn, Increase Customer Lifetime Value Acquiring and engaging new leads are still the top priorities for most B2B brands, but many organizations are expanding their campaigns and focus to extend beyond conversions or even the closing of a contract. Addressing the long-term revenue impact of customer renewals, as well as the opportunity…

2017 State Of Interactive Marketing

B2B marketers are seeing the benefits of interactive content to engage with buyers, and are beginning to incorporate the format into campaigns and content repurposing initiatives. Check out this interactive special report to learn how B2B content teams are dabbling with interactive content to have two-way conversations with prospective customers. This, in turn, positions marketing teams to better understand buyer…

The 2017 B2B Innovator Awards

The inaugural class of B2B Marketing Innovators is made up of 34 executives across a variety of roles and organizations. The common traits among this elite group are a passion for testing and measuring, a willingness to push the envelope with creative campaigns and messaging, and a data-driven approach to aligning with sales and driving revenue.