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Reports

2017 State Of Customer Lifecycle Marketing

B2B Marketers Expanding Beyond Acquisition Strategies To Reduce Churn, Increase Customer Lifetime Value Acquiring and engaging new leads are still the top priorities for most B2B brands, but many organizations are expanding their campaigns and focus to extend beyond conversions or even the closing of a contract. Addressing the long-term revenue impact of customer renewals, as well as the opportunity…

2017 State Of Interactive Marketing

B2B marketers are seeing the benefits of interactive content to engage with buyers, and are beginning to incorporate the format into campaigns and content repurposing initiatives. Check out this interactive special report to learn how B2B content teams are dabbling with interactive content to have two-way conversations with prospective customers. This, in turn, positions marketing teams to better understand buyer…

The 2017 B2B Innovator Awards

The inaugural class of B2B Marketing Innovators is made up of 34 executives across a variety of roles and organizations. The common traits among this elite group are a passion for testing and measuring, a willingness to push the envelope with creative campaigns and messaging, and a data-driven approach to aligning with sales and driving revenue.

2017 State Of Video Marketing

Growing Preference For Video Content Results In Starring Role Throughout Entire Buying Journey Online video will account for 74% of all web traffic this year, according to KPCB, leaving some to dub 2017 as the "year of video marketing." This special report will dive deep into the current state of video marketing, and will showcase real-world use case examples of…

The 2017 State Of Database Quality

Data is central to all aspects of demand generation and performance marketing. Sitting at the crosshairs between all marketing and sales engagement, accurate and detailed data on customers and prospects is critical to reaching targeted buyers, as well as tracking the effectiveness of campaigns and sharing insights and buying behaviors across the organization.While the benefits of data alignment and augmentation…

State Of B2B Full-Funnel Measurement

Key Strategies For A Revenue-Focused Approach To Measuring Engagement Across The Buyer Journey B2B marketers are increasingly expected to prove the impact of their initiatives. And that impact is rapidly being judged not only in the number of leads or click-throughs, but through engagement and real-world revenue. To address this reality, industry experts state that marketing teams at leading B2B…

The 2017 State Of B2B Marketing Technology

Organizations Managing Exploding Martech Landscape By Integrating Point Solutions Into "Backbone" Suites As the martech landscape continues to grow, B2B marketers are challenged with the factors of selecting and prioritizing which marketing technologies to add first, as well as how new solutions added to their stack will work together. Experts agree that the massive martech landscape often results in B2B…