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Reports

Fueling Demand Gen With Events

B2B Brands Investing In New Tools & Tactics To Drive Insights From Interactions Into Their Integrated Demand Strategies Events may be on hiatus, but they are still one of the most valued tactics in the B2B marketers' toolbox. While there was an expectation that the expansion of digital engagement channels would eventually reduce the role of in-person industry events, the…

2020 Content Preferences Study: B2B Buyers Increasingly Looking For Credible “Show-And-Tell” Experiences To Drive Buying Decisions

During a time of "social distancing," where in-person engagement and education is being replaced with digital alternatives, content has become an even more critical tool for B2B buyers to research new areas and find solutions to business challenges. And based on new results from Demand Gen Report's 2020 Content Preferences Study, buyers are not only leaning even harder on content…

The State Of AI-Fueled Sales Enablement

It is a prime time in the B2B ecosystem for digital transformation. This is especially true for B2B sellers who struggle with manual and tedious tasks and spend their working hours on researching prospects and customers, customizing assets in advance of prospect meetings and ongoing training/learning about prospects’ products and new releases. But with innovations in sales enablement technology and…

Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers

The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for marketing teams this year are: Improving conversion rates/campaign performance; and Focusing on lead quality over quantity. To support this new focus on…

2020 Customer Experience Outlook Guide: Reinventing The Martech Stack For The New Year & Beyond

The foundations of marketing and sales automation have positioned B2B businesses to scale for growth, leading to a newer focus on better experience management to personalize messaging and build authentic relationships. Marketing and sales teams, as well as the solution providers that enable them, have been pivoting extensively to move to the next stage of marketing automation — ultimately going…

2020 Database Strategies & Contact Acquisition Survey Report

New Research Shows Companies Unlocking Buyer Intelligence To Identify Key Stakeholders & Deliver Relevant, Targeted Messages This year’s Database Strategies & Contact Acquisition Benchmark Survey, conducted by Demand Gen Report in November through December 2019, revealed that while most marketers have a formal data acquisition strategy in place, they know there are plenty of opportunities for improvement. The 2019 survey…