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Reports

The 2018 State Of Database Quality

B2B Organizations Look To Improve Database Efforts With Real-Time, Audience-Focused Solutions B2B buyers expect relevant, contextual and timely experiences during the purchase process that are only obtainable with the right data at the vendor's disposal. However, B2B companies continue to look for ways to overcome the hurdles their database creates when trying to personalize the buying experience and build audience-focused…

2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe

B2B buyer preferences have heavily evolved over the years since Demand Gen Report began conducting its annual B2B Buyers Survey in 2012. From the get-go, buyers have gone through long-term research processes, added more internal team members to the decision-making journey and relied on content and social media to make purchase decisions. While these criteria still hold true today, buyer…

2018 State Of B2B Marketing Technology

Growing Emphasis & Investment On Personnel To Manage TCO & ROI From Expanding Tech Stacks The marketing technology landscape is ever evolving — Scott Brinker's 2018 Marketing Technology Landscape "Supergraphic" revealed there are 6,829 marketing technologies on the market, 27% growth compared to last year. This constant growth and complexity has left marketers to keep up and manage new software…

2018 Marketing Measurement & Attribution Benchmark Survey Report

New Research Shows B2B Marketers Struggling With Metrics, But Striving For Specific Insights On Investments By Channel & Impact By Stage Effective marketing measurement and attribution continues to be a top priority, as well as an ongoing challenge for B2B marketers. Findings from Demand Gen Report’s 2018 Marketing Measurement and Attribution Benchmark Survey show that the majority (87%) of respondents…

The 2018 State Of Account-Based Marketing

Leaders Refining ABM Practices With Hyper-Personalized Targeting, Messaging & Engagement B2B buyers are increasingly expecting Amazon-like experiences with recommendations and offerings tailored to their unique interests and behaviors. While 35% of respondents to Demand Gen Report's 2017 ABM Benchmark Survey noted that they are doing personalized/custom messaging for each account, they are still challenged with delivering that level of personalization…

What’s Working In Demand Generation?

Transformation and change are words that are frequently associated with B2B marketing these days. Goals and strategies are changing for marketing teams as many companies move towards a more focused approach aligned around key accounts. Media and technology continue to advance as new tools and data become available to learn to identify prospects that may be interested in your solution.…

2018 State Of B2B Intent Data

An Inside Look At The Growing Applications Of Intent Data Across Marketing & Sales To Support Targeting & Account Strategies Early adopters of those applying intent data have seen success leveraging these insights to identify likely stakeholders, prioritize accounts and provide relevant messaging at the right time to accelerate potential deals. Demand Gen Report's annual ABM Benchmark Survey Report shows…