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Reports

2019 State Of Account-Based Marketing

ABM 2.0: Leaders Enhance ABM Practices, Prove ROI With More Targeted Messaging & Experiences Research shows that most organizations are still in the early stages of ABM — they are starting to see some early growing pains and challenges on executing programs and clearly tracking and demonstrating the impact of their investments. Industry experts note that we are now at…

What’s Working In Demand Generation In 2019?

Fearless Marketers Rethink Traditional Channels, Test New Tactics To Boost Buyer Interest As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. But fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers. This special report…

2019 Guide To Buyer-Focused Sales Enablement

A Blueprint For How Marketing And Sales Teams Apply New Tools & Tactics To Ensure The Right Messaging Is Getting In Front Of The Right Buyers, At The Right Time As digitally connected buyers become more sophisticated and demanding, sales teams are expected to deliver more personalized, relevant buying experiences. To do that, it's up to marketing and sales to…

2019 Content Preferences Survey Report

Growing Demand For Credible And Concise Content Reinforces Need For Research And Relevancy In B2B Messaging As B2B buyers continue to make purchase decisions by doing their own research before speaking to a sales rep, they are becoming even more precise with their content preferences, placing a higher emphasis on content backed by supporting data, industry influencers and experts. Time…

The Practitioner’s Guide To Signal & Intent Data

Segmentation, Personalization Efforts Fueled With Signal Insights & Buyer Intent Boost Account & Ad Targeting, Engagement In order to get the right message in front of target accounts when they are actively looking for answers, B2B companies are increasingly adding other data sources to their first-party insights. Progressive companies, such as Pramata, Masergy and Extreme Networks, are beginning to incorporate…

2019 State Of Interactive Content Marketing

B2B Organizations Level-Up On Interactivity To Create Two-Way Conversations With Audiences Minimal time, flooded inboxes and new content coming from every direction — it's no wonder why B2B marketers struggle with getting buyers' attention in the digital world. These challenges have led marketing organizations to experiment with interactive content in the past as a means to stand out from the…

2019 Demand Generation Benchmark Survey Report

Growing Investment Into Revenue Creation Fuels Adoption Of New Tactics & Tech For Campaign Analysis, Account Targeting And Nurture Initiatives This year's Demand Generation Benchmark Survey showed that larger chunks of marketing budgets are now being allocated to demand generation initiatives and ABM adoption as the continued goal to drive more revenue grows at an alarming rate. Close to three-quarters…