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Reports

What’s Working In B2B Advertising?

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contextual buying experience, marketing teams must move away from the audience-based targeting approach often synonymous with display advertising and use the data and insights they have on prospects in key accounts to target down to the one-to-one level. In a…

2019 State Of Marketing Technology

Savvy Tech Buyers Relying More On Integration Capabilities To Connect Disparate Data For Complete Customer View The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations and acquisitions. The recently launched 2019 Marketing Technology Landscape "Supergraphic" revealed 7,040 marketing technologies on the market — up from 6,829…

2019 Marketing Measurement & Attribution Survey Report

Benchmark Research Shows Reporting Matures To Track More ABM & Conversion At Specific Stages Of Buyers Journey Nearly every B2B organization strives to learn more about their buyers. Building journey maps, studying triggers and analyzing the behavior of key stakeholders are common practices for marketing teams. The common factors for all of these initiatives are having actionable reporting and metrics…

2019 State Of Account-Based Marketing

ABM 2.0: Leaders Enhance ABM Practices, Prove ROI With More Targeted Messaging & Experiences Research shows that most organizations are still in the early stages of ABM — they are starting to see some early growing pains and challenges on executing programs and clearly tracking and demonstrating the impact of their investments. Industry experts note that we are now at…

What’s Working In Demand Generation In 2019?

Fearless Marketers Rethink Traditional Channels, Test New Tactics To Boost Buyer Interest As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. But fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers. This special report…

2019 Guide To Buyer-Focused Sales Enablement

A Blueprint For How Marketing And Sales Teams Apply New Tools & Tactics To Ensure The Right Messaging Is Getting In Front Of The Right Buyers, At The Right Time As digitally connected buyers become more sophisticated and demanding, sales teams are expected to deliver more personalized, relevant buying experiences. To do that, it's up to marketing and sales to…

2019 Content Preferences Survey Report

Growing Demand For Credible And Concise Content Reinforces Need For Research And Relevancy In B2B Messaging As B2B buyers continue to make purchase decisions by doing their own research before speaking to a sales rep, they are becoming even more precise with their content preferences, placing a higher emphasis on content backed by supporting data, industry influencers and experts. Time…