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Reports

Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers

The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for marketing teams this year are: Improving conversion rates/campaign performance; and Focusing on lead quality over quantity. To support this new focus on…

2020 Customer Experience Outlook Guide: Reinventing The Martech Stack For The New Year & Beyond

The foundations of marketing and sales automation have positioned B2B businesses to scale for growth, leading to a newer focus on better experience management to personalize messaging and build authentic relationships. Marketing and sales teams, as well as the solution providers that enable them, have been pivoting extensively to move to the next stage of marketing automation — ultimately going…

2020 Database Strategies & Contact Acquisition Survey Report

New Research Shows Companies Unlocking Buyer Intelligence To Identify Key Stakeholders & Deliver Relevant, Targeted Messages This year’s Database Strategies & Contact Acquisition Benchmark Survey, conducted by Demand Gen Report in November through December 2019, revealed that while most marketers have a formal data acquisition strategy in place, they know there are plenty of opportunities for improvement. The 2019 survey…

Intent Data’s Expanding Impact

The category of intent data has drawn significant interest and buzz over the past five years, as both sales and marketing professionals flocked to the concept of identifying buying signals from prospects. Now, as B2B organizations move beyond the "shiny new toy" phase, their maturity and commitment have advanced to viewing intent data as an integral layer of intelligence in…

The B2B Millennial Buyer Survey Report

As businesses look to better their efforts to meet Millennial buying preferences and target their priorities, they must also help them overcome additional hurdles in the purchase process. This includes removing friction and complexity from the buying journey to speed up the process, as well as gaining trust from their superiors and colleagues. This report will share findings from our…

What’s Working In Intent-Based Strategies?

Sales & Marketing Teams Turning To Signal Data To Inform Content Offers & Channel Mix To Reach Buyers At Key Stages Context and relevance are table stakes in B2B marketing and selling, as buyers expect vendors to understand their needs, pain points and expectations. With that said, progressive organizations are utilizing intent data as a foundational layer of their go-to-market…

2019 ABM Benchmark Survey Report

Research Shows Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers As B2B marketers prepare for a new decade, they are increasingly aware that an effective account-based strategy will be critical to meeting their goals around revenue growth, improving customer experience and getting a leg up on the competition. Therefore, progressive B2B organizations say they are looking…