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Reports

2018 State Of B2B Marketing Technology

Growing Emphasis & Investment On Personnel To Manage TCO & ROI From Expanding Tech Stacks The marketing technology landscape is ever evolving — Scott Brinker's 2018 Marketing Technology Landscape "Supergraphic" revealed there are 6,829 marketing technologies on the market, 27% growth compared to last year. This constant growth and complexity has left marketers to keep up and manage new software…

2018 Marketing Measurement & Attribution Benchmark Survey Report

New Research Shows B2B Marketers Struggling With Metrics, But Striving For Specific Insights On Investments By Channel & Impact By Stage Effective marketing measurement and attribution continues to be a top priority, as well as an ongoing challenge for B2B marketers. Findings from Demand Gen Report’s 2018 Marketing Measurement and Attribution Benchmark Survey show that the majority (87%) of respondents…

The 2018 State Of Account-Based Marketing

Leaders Refining ABM Practices With Hyper-Personalized Targeting, Messaging & Engagement B2B buyers are increasingly expecting Amazon-like experiences with recommendations and offerings tailored to their unique interests and behaviors. While 35% of respondents to Demand Gen Report's 2017 ABM Benchmark Survey noted that they are doing personalized/custom messaging for each account, they are still challenged with delivering that level of personalization…

What’s Working In Demand Generation?

Transformation and change are words that are frequently associated with B2B marketing these days. Goals and strategies are changing for marketing teams as many companies move towards a more focused approach aligned around key accounts. Media and technology continue to advance as new tools and data become available to learn to identify prospects that may be interested in your solution.…

2018 State Of B2B Intent Data

An Inside Look At The Growing Applications Of Intent Data Across Marketing & Sales To Support Targeting & Account Strategies Early adopters of those applying intent data have seen success leveraging these insights to identify likely stakeholders, prioritize accounts and provide relevant messaging at the right time to accelerate potential deals. Demand Gen Report's annual ABM Benchmark Survey Report shows…

2018 Demand Generation Benchmark Survey Report

Tapping Multichannel Marketing & Data As Key Engines For Growth The core goal of driving growth remains unchanged and fundamental to performance marketing executives. For those marketers directly charged with influencing pipeline, expectations are only increasing as revenue projections become more aggressive and KPIs become more laser focused. The good news from the 2018 Demand Generation Benchmark Survey is budgets…

The 2018 State Of Marketing Automation Outlook Guide

As B2B buyers grow more empowered, marketing and sales teams will look to provide seamless customer experiences in 2018 through the help of individualized personalization, AI technologies and a renewed focus on data.These are just some of the trends highlighted in our annual State of Marketing Automation Outlook Guide. This guide features interviews with thought leaders from companies such as…