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Reports

2019 State Of Video & Interactive Content

B2B Content Creators Fueling Engagement & Generating Deeper Buyer Insights With Video, Interactive Formats Modern buyers who have grown accustomed to watching YouTube and Netflix in their consumer lives now expect the same visual experiences in B2B. Therefore, progressive companies such as OMI and SOC Telemed are incorporating video and interactive content throughout their sales funnel to meet prospect expectations.…

2019 State Of Database Quality & Accuracy Report

B2B Revenue Teams Tackling Data Processes With Effective Stewardship & Third-Party Partnerships, As Deeper Insights Boost Overall Customer Experience As marketing and sales roles become more data driven, businesses must position their teams to collect, clean and analyze all the data flowing through their systems to provide actionable insights that can benefit the customer experience. B2B businesses are adapting their…

What’s Working In B2B Advertising?

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contextual buying experience, marketing teams must move away from the audience-based targeting approach often synonymous with display advertising and use the data and insights they have on prospects in key accounts to target down to the one-to-one level. In a…

2019 State Of Marketing Technology

Savvy Tech Buyers Relying More On Integration Capabilities To Connect Disparate Data For Complete Customer View The marketing technology landscape is still growing at a rapid pace, leaving marketers to try and keep up with new software additions, integrations and acquisitions. The recently launched 2019 Marketing Technology Landscape "Supergraphic" revealed 7,040 marketing technologies on the market — up from 6,829…

2019 Marketing Measurement & Attribution Survey Report

Benchmark Research Shows Reporting Matures To Track More ABM & Conversion At Specific Stages Of Buyers Journey Nearly every B2B organization strives to learn more about their buyers. Building journey maps, studying triggers and analyzing the behavior of key stakeholders are common practices for marketing teams. The common factors for all of these initiatives are having actionable reporting and metrics…

2019 State Of Account-Based Marketing

ABM 2.0: Leaders Enhance ABM Practices, Prove ROI With More Targeted Messaging & Experiences Research shows that most organizations are still in the early stages of ABM — they are starting to see some early growing pains and challenges on executing programs and clearly tracking and demonstrating the impact of their investments. Industry experts note that we are now at…

What’s Working In Demand Generation In 2019?

Fearless Marketers Rethink Traditional Channels, Test New Tactics To Boost Buyer Interest As buyers grow more selective with their content consumption and time, generating and maintaining demand is becoming a more elusive task for B2B brands. But fearless marketers are plowing ahead, experimenting with different channels and investing in demand generation to kickstart conversations with potential customers. This special report…