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Reports

The Tactical Guide To B2B Personalization

Best Practices & Processes For Bringing Personalization Into Marketing, Sales Conversations B2B buyers' tolerance for generic messaging is growing thin. They are increasingly expecting and demanding relevance at all stages of the buying cycle. Therefore, the old mass marketing playbook is quickly becoming obsolete, meaning B2B marketing and sales teams must flip the script to provide targeted, contextual customer experiences…

The 2018 State Of Video Marketing

2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level. This special report will dive into new trends in video and share…

The 2018 State Of Database Quality

B2B Organizations Look To Improve Database Efforts With Real-Time, Audience-Focused Solutions B2B buyers expect relevant, contextual and timely experiences during the purchase process that are only obtainable with the right data at the vendor's disposal. However, B2B companies continue to look for ways to overcome the hurdles their database creates when trying to personalize the buying experience and build audience-focused…

2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe

B2B buyer preferences have heavily evolved over the years since Demand Gen Report began conducting its annual B2B Buyers Survey in 2012. From the get-go, buyers have gone through long-term research processes, added more internal team members to the decision-making journey and relied on content and social media to make purchase decisions. While these criteria still hold true today, buyer…

2018 State Of B2B Marketing Technology

Growing Emphasis & Investment On Personnel To Manage TCO & ROI From Expanding Tech Stacks The marketing technology landscape is ever evolving — Scott Brinker's 2018 Marketing Technology Landscape "Supergraphic" revealed there are 6,829 marketing technologies on the market, 27% growth compared to last year. This constant growth and complexity has left marketers to keep up and manage new software…

2018 Marketing Measurement & Attribution Benchmark Survey Report

New Research Shows B2B Marketers Struggling With Metrics, But Striving For Specific Insights On Investments By Channel & Impact By Stage Effective marketing measurement and attribution continues to be a top priority, as well as an ongoing challenge for B2B marketers. Findings from Demand Gen Report’s 2018 Marketing Measurement and Attribution Benchmark Survey show that the majority (87%) of respondents…