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Reports

2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies

As B2B continues to grow digitally, maintaining contact with key buyers and accounts has taken the utmost priority. With this shift, most companies have reinvented or started to reinvent their strategies to include more account-based programs in their marketing strategies. As a result of these trends, companies in 2020 are doubling down on ABM as a means of reaching and…

The State Of Integrated Marketing In B2B

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign can be one of the most effective ways to engage prospects and move them along their purchase journey. A new study from Demand Gen Report and True Influence found that while the…

2020 State Of Video & Interactive Content

Marketers Leverage Simplified, Personalized Video & Interactive Content To Effectively Engage Target Audiences With B2B marketers having to go digital-only in 2020, content marketing has risen to the forefront of most companies’ marketing strategies. As in-person events stay off the table for the rest of the year and social distancing policies remain in effect, marketers have gotten creative with their…

What’s Working In ABM In 2020?

When most of the world went into lockdown back in March 2020, sales and marketing teams scrambled for new ways to stay close to customers and key prospects when face-to-face meetings were no longer an option. The renewed focus on getting closer to customers and providing more relevance and interactions in all touch points has resulted in many companies upping…

2020 Lead Nurturing Survey Report

Despite Challenges, Marketers Take A More Personal Approach To Lead Nurturing & Segmentation With Multichannel Content, Intent/Engagement Data With the impact of COVID-19 influencing many B2B companies' daily operations, lead nurturing is now more important than ever to keep prospects engaged and help sales accelerate stalled deals and opportunities. According to Demand Gen Report's 2020 Lead Nurturing & Acceleration Benchmark…

2020 State Of Database Quality & Accuracy Report: B2B Marketers Ramp Up Investments In Tools & Tactics To Augment & Automate Their Contact Acquisition Strategies

As most B2B brands have been forced to go all-in with digital marketing and sales initiatives during most of 2020, having an accurate and actionable database has become an even bigger business priority. Businesses looking to connect the dots on buyer behavior between campaigns and channels are quickly realizing that a clean and complete database is essential to tracking the…