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Reports

The 2017 B2B Innovator Awards

The inaugural class of B2B Marketing Innovators is made up of 34 executives across a variety of roles and organizations. The common traits among this elite group are a passion for testing and measuring, a willingness to push the envelope with creative campaigns and messaging, and a data-driven approach to aligning with sales and driving revenue.

2017 State Of Video Marketing

Growing Preference For Video Content Results In Starring Role Throughout Entire Buying Journey Online video will account for 74% of all web traffic this year, according to KPCB, leaving some to dub 2017 as the "year of video marketing." This special report will dive deep into the current state of video marketing, and will showcase real-world use case examples of…

The 2017 State Of Database Quality

Data is central to all aspects of demand generation and performance marketing. Sitting at the crosshairs between all marketing and sales engagement, accurate and detailed data on customers and prospects is critical to reaching targeted buyers, as well as tracking the effectiveness of campaigns and sharing insights and buying behaviors across the organization.While the benefits of data alignment and augmentation…

State Of B2B Full-Funnel Measurement

Key Strategies For A Revenue-Focused Approach To Measuring Engagement Across The Buyer Journey B2B marketers are increasingly expected to prove the impact of their initiatives. And that impact is rapidly being judged not only in the number of leads or click-throughs, but through engagement and real-world revenue. To address this reality, industry experts state that marketing teams at leading B2B…

The 2017 State Of B2B Marketing Technology

Organizations Managing Exploding Martech Landscape By Integrating Point Solutions Into "Backbone" Suites As the martech landscape continues to grow, B2B marketers are challenged with the factors of selecting and prioritizing which marketing technologies to add first, as well as how new solutions added to their stack will work together. Experts agree that the massive martech landscape often results in B2B…

The Roadmap For Full-Funnel Account-Based Strategies

Account-based marketing (ABM) is progressing from the early adopter stage to a more mainstream strategy for B2B marketers.In fact, ABM ranked far and away as the top tactic marketers said they were planning to test and deploy this year, according to Demand Gen Report's Demand Gen Benchmark Survey Report. And among marketers already practicing ABM, 57% said they've increased spending…

The State Of B2B Sales Enablement

B2B sales leaders are hungry for solutions to drive deeper engagement, improve conversion rates, accelerate deals and boost win rates. Research from CSO Insights shows that 33% want to improve communication between reps and clients, and 30% said they are looking to streamline their opportunity management process.To meet these goals, close collaboration with marketing to create personalized, specific content for…