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Reports

2019 Content Preferences Survey Report

2019 Content Preferences Survey Report

Growing Demand For Credible And Concise Content Reinforces Need For Research And Relevancy In B2B Messaging As B2B buyers continue to make purchase decisions by doing their own research before speaking to a sales rep, they are becoming even more precise with their content preferences, placing a higher emphasis on content backed by supporting data, industry influencers and experts. Time…
The Practitioner’s Guide To Signal & Intent Data

The Practitioner’s Guide To Signal & Intent Data

Segmentation, Personalization Efforts Fueled With Signal Insights & Buyer Intent Boost Account & Ad Targeting, Engagement In order to get the right message in front of target accounts when they are actively looking for answers, B2B companies are increasingly adding other data sources to their first-party insights. Progressive companies, such as Pramata, Masergy and Extreme Networks, are beginning to incorporate…
2019 State Of Interactive Content Marketing

2019 State Of Interactive Content Marketing

B2B Organizations Level-Up On Interactivity To Create Two-Way Conversations With Audiences Minimal time, flooded inboxes and new content coming from every direction — it's no wonder why B2B marketers struggle with getting buyers' attention in the digital world. These challenges have led marketing organizations to experiment with interactive content in the past as a means to stand out from the…
2019 Demand Generation Benchmark Survey Report

2019 Demand Generation Benchmark Survey Report

Growing Investment Into Revenue Creation Fuels Adoption Of New Tactics & Tech For Campaign Analysis, Account Targeting And Nurture Initiatives This year's Demand Generation Benchmark Survey showed that larger chunks of marketing budgets are now being allocated to demand generation initiatives and ABM adoption as the continued goal to drive more revenue grows at an alarming rate. Close to three-quarters…
2019 Marketing Automation Outlook Guide

2019 Marketing Automation Outlook Guide

Practitioners & Experts Share Predictions For Avoiding The Tech Rabbit Hole In 2019 & Focusing On Cross-Department Goals Navigating the current tech landscape can make marketers feel like they're falling down a rabbit hole. But there is one constant in the mad world of martech: marketing automation systems are the central location for go-to-market strategies, and B2B organizations are looking…
The 2018 Marketing Impact Report

The 2018 Marketing Impact Report

At a "current state" level, this report shows that priorities for SaaS enterprises are clearly focused on proving the impact of marketing campaigns, as 92% of those surveyed said it was a growing priority for their company. However, the efforts to prove that impact are decidedly in development. Some companies still struggle with proving it, as 71% of respondents said…
The Audience & Demand Planning Benchmark Survey Report

The Audience & Demand Planning Benchmark Survey Report

Marketing's ability to be effective and efficient is directly related to how much a company knows about its customers and total audience. Having the right total audience metrics — insights that go a step beyond the traditional total addressable market assessment — is necessary for key marketing tasks, such as persona modeling, potential customer identification, buyer journey creation, account-based marketing…