Measurement has emerged as a top priority for B2B marketers, as they look to learn more about patterns in campaign responses and justify their pipeline impact. According to the new Marketing Measurement and Attribution Survey Report, conducted by Demand Gen Report, 91% of respondents agree that marketing measurement and reporting is a top priority for their organizations.
However, while measurement is a clear priority, the new study found there are major gaps in current capabilities versus the desired state of where organizations are trying to get to in analyzing marketing.
Download this survey report to gain actionable insight into the challenges marketers are facing around measurement, current attribution capabilities and what analytics marketers will leverage in the future!
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