ABM account-based marketing AI artificial intelligence hyper-personalization
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite…
Feature
April 22
ABM Audio Advertising Audio Advertising digital audio gen z Keith Turco Madison Logic Millennials podcasts satellite radio streaming music
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising…
News Brief
April 17
ABM account-based marketing Demandbase demandbase one Informa TechTarget Jillian Coffin Palo Alto Networks TechTarget Vanessa Willett
Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business…
News Brief
April 3
AI-generated content B2B marketing trends buyer-focused content CMO tips content strategy marketing strategy storytelling
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…
Demanding Views
March 28
6sense Alexander Weihmann Audience Workflows data workflows Higher Logic Intelligent Workflows Jerome Levadoux Kyle Skibbe
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…
News Brief
March 27
AI AI for sales artificial intelligence Drips zoominfo ZoomInfo Copilot
In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B…
Case Studies
March 20
AI Andre Lee artificial intelligence Bull City Venture Partners Cascade Seed Fund Casey Drake Eloqua Endear Jason Caplain Michael Lee Mike Ball Tiga.ai Triblio Virginia Venture Partners
Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia…
News Brief
March 6
data enrichment demand generation go-to-market strategies intent data intent signals lead generation prospecting strategies Sales Enablement social selling Sopro
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature
March 5
Agentbase AI AI Design Partner Program artificial intelligence B2B pipeline Campaign Outcomes Agent Demandbase go-to-market workflow GTM workflow umberto milletti
Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth.…
News Brief
March 4
ABM B2B marketing awards b2bmx B2BMX West content marketing awards content strategy demand gen Killer Content Awards Sales Enablement
At a time when many B2B marketing teams are focusing on automation and scale, a select few are…
Blog
February 26
B2B Marketing Exchange b2bmx B2BMX West Revenue operations Roderick Jefferson Sales Enablement
How can B2B executives, especially those in sales, use artificial intelligence (AI) effectively — but without using it…
Feature
February 25
AI-powered solutions artificial intelligence personalization sales prospecting sales strategy Salesbox AI Salesbox AI Agents
SalesboxAI, a provider of AI-driven B2B marketing and sales solutions, has launched a new AI-powered solution designed to…
News Brief
February 24