Demand Gen Report 2025 Reflections: Mediafly’s Bill Walsh
Why the Future of Sales and Revenue Enablement Hinges on Predictive Analytics Taking a data-driven approach to sales…
Demanding Views December 18
Latest In: Sales Enablement/Acceleration
AI Shifts B2B Marketing Teams to Own the Buyer Relationship: Walnut
Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in…
News Brief December 15
Retailers Have Cracked the Buying Experience, Why Can’t SaaS?
It’s easy to take for granted just how seamless the consumer buying experience is today— take the term…
Demanding Views December 12
Xactly Unveils New AI Agents to Optimize GTM Strategy
Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…
News Brief December 11
Hertz’s PCO Business Rises with the Help of Zuant 3D’s Virtual Showroom
Hertz operates a Public Carriage Office (PCO), a weekly rental business for Private Hire Vehicle (PHV) drivers in…
Case Studies November 13
ZoomInfo, Markaaz Partner on Unified, AI-enabled Platform
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…
News Brief November 10
To Close More Deals, Sales Teams Need More Help Up Front
No matter how much sellers might wish that enterprise buying decisions were made by a single individual (and…
Demanding Views November 7
Unlocking GTM Performance: A Q&A with Highspot’s Lucas Welch
Go-to-market leaders are confident in their strategies, yet a staggering 98% admit execution is falling short. This disconnect…
Feature November 5
PolyAI’s Agent Delivers Results for The Melting Pot
A key component to any restaurant is making sure their customers have an experience that keeps them coming…
Case Studies October 30
Sales Engagement Platform lemlist Acquires AI Platform Claap
Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales…
News Brief October 21
Seismic’s Centralized Enablement Platform Fuels Record Growth for OneSource Virtual
As companies grow, they often face hurdles from disconnected systems, inconsistent messaging and to a lack of formal…
Case Studies October 16
Zeta Global to Acquire Marigold’s Enterprise Business
Zeta Global has entered into a definitive agreement to acquire Marigold’s B2B enterprise software business, including Marigold Loyalty, Cheetah…
News Brief October 14
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
