Latest In: content preferences

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The Top B2B Marketing Topics Of 2023, According To ‘Demand Gen Report’ Readers

The Top B2B Marketing Topics Of 2023, According To ‘Demand Gen Report’ Readers

Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z'ers is Spotify…

Industry News December 6
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TechTarget Refines Priority Engine With New Data Sources & Interface

TechTarget Refines Priority Engine With New Data Sources & Interface

TechTarget, Inc., a purchase intent data and services provider, enhanced its Priority Engine platform to provide streamlined access…

Industry News November 16
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B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

B2B Buyer Consumption Habits Differ From Marketer Expectations, Says Study

A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to…

Industry News February 3
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The B2B Baker’s Dozen: A Roundup Of The Year’s Top Stories

2012 was an action-packed year for B2B marketers and for the companies that serve them. Social media, mobile…

Industry News December 26
B2B buyers B2B marketing Brainshark BrightTalk content marketing content preferences Demand Gen Report Joan Babinski Kaitlyn Stich KnowledgeVision Michael Kolowich video marketing

Interactive Content Platforms Gaining Popularity As Marketers Look For New Engagement Paths

With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools…

Industry News October 9
Amanda Batista Amanda F. Batista B2B Content2Conversion Conference content marketing content preferences DemandGen Report solution providers survey survey results
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DemandGen Report Releases Content Preferences Survey Results

Content is often the first point of engagement between a solution provider and a potential buyer. Given the…

Industry News May 11
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