Digitalzone is now offering DZ One, the industry’s first Agentic AI demand gen platform that’s entirely free.
Digitalzone’s approach to artificial intelligence (AI) isn’t about chasing hype— it’s about solving problems marketers have been voicing for years: wasted spend, rejected leads, disconnected data, and time lost stitching together vendors, according to company officials. DZ One’s capabilities reflect that focus with conversational campaign building and reporting, a unified hub for multi-vendor campaigns, and real-time lead validation.
The platform officially debuted at The B2B Collective Austin, Digitalzone’s flagship community event. The company’s research that found 73% of B2B marketers waste thousands each year on leads rejected by legacy platforms. DZ One ensures every qualified signal— and every dollar invested— stays with the marketer.
Why the Free Offering
B2B marketers for years have been stuck paying six figures for campaign management platforms that were built for vendors, not for them, said Rishikkes Pawar, CEO of Digitalzone.
“At a time when clarity should be the norm, charging marketers for every lead— even the bad ones— just isn’t right. DZ One is free because it should be,” said Pawar in a statement. “It’s agentic because marketers don’t need more dashboards; they need a co-worker who can listen, respond, and help them get campaigns live in minutes. This is about giving time back to marketers, not taking more from them.”
AI Co-Worker
With DZ One, Digitalzone isn’t applying AI for AI’s sake. The platform was built to solve long-standing challenges marketers face every day. While many industries are racing to apply it, B2B marketing has been left behind. DZ One is the first platform where marketers can build campaigns and pull reports through conversation.
As Danielle Brancazio, Vice President of Product at Digitalzone, notes that mid-market B2B teams can’t afford six-figure platforms, and they don’t have the time or resources to manage dozens of spreadsheets and complex workflows just to get clean leads into their systems.
“Marketers have been telling us for years that the current options are broken,” said Brancazio. ” What they wanted wasn’t another tool they wouldn’t have time to us — they needed a co-worker. That’s why we built DZ One: to give marketers a true partner that simplifies campaign management, protects lead quality, and makes demand gen easier, faster, and more accessible to everyone.”
