by Amanda Hollenbeck | Oct 3, 2019 | Industry News
Engagio has launched Orchestrate, a solution designed to enable automated, high-impact plays across advertising, sales engagement, direct mail, CRM and marketing automation channels. The account-based marketing solution aims to help teams target accounts at each point...
by Amanda Hollenbeck | Oct 2, 2019 | Industry News
For any channel marketer trying to keep pace with Cisco’s Marketing Velocity program, the challenge got a little harder this summer. Not only did Cisco connect and integrate the components of Marketing Velocity, its best-in-class channel program under one...
by Amanda Hollenbeck | Oct 1, 2019 | Industry News
ZoomInfo has launched FormComplete, a new tool designed to pre-populate visitor data with records from ZoomInfo’s database to limit the amount of fields prospects have to fill out when accessing content or other marketing collateral. The FormComplete capturing...
by Amanda Hollenbeck | Oct 1, 2019 | Blog
While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is...
by Amanda Hollenbeck | Sep 30, 2019 | Industry News
BrightTALK, a B2B content and demand marketing platform, has launched an intent insights tool designed to provide marketers with insights into viewing and buying behavior of target audiences in their industry. As part of BrightTALK’s Intent Leads solution...
