by Demand Gen Report Team | Mar 27, 2012 | Demanding Views
By Adam B. Needles, Author, “Balancing the Demand Equation” We’re at a crossroads in modern B2B demand generation. Fifty-eight percent (58%) of marketing automation adopters cite “generate more leads” as a key motivator, according to Gleanster. Similarly, 78% of...
by Demand Gen Report Team | Mar 26, 2012 | Industry News
ExactTarget offers a suite of SaaS-based products designed to help companies manage customer communications, including email, mobile and social media. The company works with brands including Priceline.com, Microsoft Corp. and Angie’s List. According to the...
by Demand Gen Report Team | Mar 23, 2012 | Industry News
Some of the study’s marketing automation finding highlights include: 32% of respondents use their marketing automation platforms only occasionally; Of those that say their organizations benefit from marketing automation, 58% cite better business intelligence and...
by Demand Gen Report Team | Mar 22, 2012 | Industry News
“Mobile is a veritable lifeline to B2B executives’ livelihoods,” Kerley says. “In order to be a thriving company that looks to the future, not operates in the past, B2B marketers must adjust, align and advance their content marketing strategies and tactics so as...
by Demand Gen Report Team | Mar 21, 2012 | Industry News
On the other hand, the study found that nearly 85% of marketers require that leads meet a given set of criteria, such as job title or industry, before they can be passed to sales. More than half of these marketers went even further, using complex qualifiers that...
