by Marjorie Romeyn-Sanabria | Jun 1, 2020 | Case Studies
6sense, the account-based orchestration platform, had aggressive sales goals to achieve the growth at the scale it desired. That meant two things: equipping the sales team with the most innovative tools that they needed to close their first deals faster and leading...
by Marjorie Romeyn-Sanabria | Jun 1, 2020 | Industry News
According to a new report from Uberall Inc., a provider of brand optimization and reputation services, Google data reflects that 90% of buyers typically don’t have a brand in mind when they begin their online research. When buyers first search for a product or...
by Marjorie Romeyn-Sanabria | May 22, 2020 | Demanding Views
2020 has proven to be a difficult year for B2B markers, requiring them to pivot strategies and reallocate budgets amid our new reality. Technology is now playing an even greater role as marketers work to achieve revenue success. Demand Gen Report sat down with...
by Marjorie Romeyn-Sanabria | May 19, 2020 | Demanding Views
Event marketing has always been a significant part of Smartling’s strategy. Events are known to be reliable demand generation opportunities, and they provide the opportunity for our team to nurture relationships. But it’s fair to say there won’t be...
by Marjorie Romeyn-Sanabria | May 19, 2020 | Industry News
Marketpoint, a global CRM provider, has launched an enhanced version of its CRM. Marketpoint CRM 3.0 features full integration with marketing automation platforms, Microsoft Outlook and Zuant, a mobile lead capture system. It is designed to provide ease of...
