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Data, Content And ABM Experimentation Helping B2B Marketers Perfect Their Demand Plan For 2019

To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics work best at different stages of the buying journey based on the company’s business objectives, buyer demands and expectations. In-depth analysis of past campaigns, and the results generated from them, ultimately position marketers to better map out their go-to-market strategy for next year. 

The 2018 State Of Video Marketing

2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level.

This special report will dive into new trends in video and share how B2B companies are humanizing their brands by creating unique video experiences for customers, prospects and even general audiences, including:

  • How new social media capabilities, such as Instagram's IGTV, and a rise in LinkedIn videos are also proving to make an impact
  • on video marketing efforts, and how companies such as Mack Trucks and even individual marketers are putting them to good use;
  • How blending videos into webinars can generate greater engagement from viewers; and
  • The four stages of creating trustworthy and authentic videos.

Download this interactive experience today!


  • Published in Reports

ChannelWeek Presenters Prioritize Partner Enablement For Channel Program Success

To ensure that established or new indirect sales programs can help vendors distance themselves from the competition, it is imperative that companies provide the support and incentives necessary to enable and encourage partners to become more effective marketers. Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Demand Gen Report and its sister publication, Channel Marketer Report (CMR).

Stand Out From The Noise: New-School Ways To Grab Your Audience’s Attention

Personalization is no longer just a buzzword in marketing. It’s becoming table stakes as more buyers expect relevant messaging that caters to their business needs. Personalization also is one of the biggest ways to gain audience attention and make your business stand out among a sea of incoming sales and marketing messages.

  • Published in Blog

Best-In-Class Experts To Share Tips For Converting Key Prospects During The 2018 Buyer Insights And Intelligence Series

Demand Gen Report has announced its upcoming Buyer Insights & Intelligence Series. The week-long webcast series will take place July 9-13.

The series is designed to explore new models for identifying, engaging and converting prospects with precision. Experts from Triblio, Lattice Engines, Netline Corporation, Demandbase, Full Circle Insights, LeanData, Bound, TechTarget, Content4Demand, SaleScout, ON24, CaliberMind and Vidyard will share examples and best practices on topics such as:

  • Account-based marketing;
  • Personalization;
  • Content strategy;
  • Data strategy, and more!

"We believe the Buyer Insights & Intelligence Series is one of the most important events we produce," said Andrew Gaffney, Editorial Director of Demand Gen Report, in a statement. "The early days of demand generations were largely focused on generating as many leads as possible and setting up campaigns that got buyers to raise their hand. Now, smart marketers realize they have to use a variety of tools and tactics to monitor buyer behavior and identify prospects even before they are willing to fill out a form."

Click here to register for the series.

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