Act-On Software, the adaptive marketing automation provider, announced strong fiscal and customer growth in the first quarter of 2018. The company has seen the average new customer sale increase by 24% quarter over quarter, and has doubled its average customer lifetime value, while also growing its install base by 30% over the past two years.
Marketers love their acronyms. The C’s alone contain a slew of them, such as CPC (cost per click), CR (conversion rate) and CTA (call to action).
Lately, a newer acronym has been causing a stir, and any marketers who aren’t up to speed on it yet need to — very quickly.
Act-On Software announced that it has appointed Kate Johnson as its new CEO. The company added that it will “consolidate North American operations” to its Portland, Ore., to better align customer-facing departments of the business with its product development team to fuel product growth.
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging.
Act-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets, according to the marketing automation platform provider.
When it comes to marketing automation, marketers have only scratched the surface of its potential, according to a new study from Econsultancy commissioned by Act-On Software. The research shows that only 27% firmly believe that the use of marketing automation has increased marketing’s contribution to pipeline.