B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase time had decreased. Most buyers are conducting more detailed ROI analyses before making a purchase decision (77%), using more sources for research and evaluation (75%) and increasing the number of buying group members (52%).
Customer experience is one of the hottest topics in business right now. Almost every journal you read or website you visit seems to be full of variants stating, “why the customer experience should be important to you” and “how your business will be at risk” if you ignore it.
Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams.
First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over social channels, prepare to see even more.
Drift, a conversational marketing and sales platform, announced a $60 million Series C funding round, which was led by Sequoia Capital and included additional contributions from CRV and General Catalyst. This latest round of funding brings Drift’s total amount raised to $107 million.
As marketing budgets continue to rise—now up to 12% of revenue, according to Gartner—the scope of the CMO and marketing organization’s role continues to expand.
Close to 80% of all B2B marketers are now tasked with driving revenue, yet barely a third can demonstrate any credible financial results. Marketing is stuck and must hit the reset button to get out of its own quagmire.
Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That was the recurring theme at the 2017 B2B Marketing Exchange in Scottsdale, Ariz.
IndustryArchive.Org announced it has introduced a Pay-For-Performance B2B marketing service that aggregates content for sellers of B2B products and services.
Uberflip is designed to aggregate content and automate publishing for marketers.
Uberflip’s Content Hubs enable users to organize content into channels for easy discovery.
The company said users can segment their content by type, topic, vertical, persona or any other grouping with the use of custom streams. Various formats of content can be grouped together, making content journey simple. Uberflip can also be used for sales enablement, enabling sales reps to send customized pairings of content pieces to their leads and prospects, according to the company.
Uberflip is used by a few different members of the organization, including content and demand gen managers, as well as sales reps working in B2B tech companies.
Uberflip integrates with major marketing automation platforms, including Marketo, HubSpot, Eloqua, Pardot and Act-On. Form CTAs built on Uberflip connect to these platforms, transmitting lead information. Progressive profiling can also be configured.
Uberflip has several packages available, starting at $1,200 per month. The packages offer a range of functionality, including basic or advanced marketing automation integration, additional streams and hubs, sales enablement features and customized options. All services are hosted by Uberflip.
Uberflip’s clients range from startups to major enterprises, such as Blackbaud, Rosetta Stone, Microsoft, Amity, Cloudwords, EverString and General Electric.
Uberflip is designed to help marketing teams upload and manage their content in one central location, giving them the tools they need to create exceptional content experiences, the company said. Sales teams can access their organization’s content without ever leaving their email clients, letting them ensure that the content they send to prospects is relevant and up to date. Finally, Uberflip said customer success teams can give their support documentation a home, allowing them to create a cohesive experience with the rest of the company’s content and branding.