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#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences

With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are reaching their target audiences, allowing them to leverage data insights and buyer trends for effective strategy building. Reliance on data insights has gone from a method of driving engagement and performing outreach to a necessary adaptation for survival.

#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business. These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers.

Watch Now: The Essential Components Of A Cross-Functional ABM Strategy

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Last week, we published a video uncovering the biggest developments in ABM. This week, we’re sharing more ABM insights from Demand Gen Report’s Andrew Gaffney and Andrew Mahr, Chief Customer Officer at Triblio. Recorded live at #B2BMX as part of Triblio’s “Ask an ABM Expert” series, this conversation covers sales activation in a more nuanced way, and why it’s important for marketers to target segments with help from sales to win with an ABM strategy.

  • Published in Blog

Tackling ABM FAQs With Triblio’s Andrew Mahr

As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?

  • Published in Blog

Triblio Debuts New Video Series On Account-Based Marketing

Triblio, an ABM company, has launched “Ask an ABM Expert,” a series of short, educational videos that aim to answer key questions about ABM and modern B2B marketing. Premiering today, the first season is hosted by the company’s Chief Customer Officer Andrew Mahr, who will answer questions such as:

  • “How do I successfully combine intent data with ABM?” and
  • “What ABM model is right for me?”

Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other behavioral analytics to provide hyper-personalized messaging and content that resonates with audiences and highlights the brand’s authenticity.

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