Act-On Software, the adaptive marketing automation provider, announced strong fiscal and customer growth in the first quarter of 2018. The company has seen the average new customer sale increase by 24% quarter over quarter, and has doubled its average customer lifetime value, while also growing its install base by 30% over the past two years.
Marketers love their acronyms. The C’s alone contain a slew of them, such as CPC (cost per click), CR (conversion rate) and CTA (call to action).
Lately, a newer acronym has been causing a stir, and any marketers who aren’t up to speed on it yet need to — very quickly.
Act-On Software announced that it has appointed Kate Johnson as its new CEO. The company added that it will “consolidate North American operations” to its Portland, Ore., to better align customer-facing departments of the business with its product development team to fuel product growth.
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging.
Act-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets, according to the marketing automation platform provider.