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A GDPR Survival Guide For Marketers

David Fowler Act On HeadshotMarketers love their acronyms. The C’s alone contain a slew of them, such as CPC (cost per click), CR (conversion rate) and CTA (call to action).

Lately, a newer acronym has been causing a stir, and any marketers who aren’t up to speed on it yet need to — very quickly.

Act-On Software Releases New Analytics Tool

1actonengageAct-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets, according to the marketing automation platform provider.

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