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Don’t Buy Marketing Automation and Let It Collect Dust


7 Common Missteps That Slow The Success and Limit The Impact of Marketing Automation Systems

In this white paper, DGR will outline 7 key areas companies must address in order to successfully integrate marketing automation tools and processes into their prospecting. In addition, the paper will present real-world accounts of recent implementations to highlight best practices, as well as the positive impact that well-executed marketing automation rollouts can have on the business. Marks Customer Milestones & Record Growth recently announced several company milestones. The company said that it had grown its revenue over 80% year over year, for the quarter ending April 30, 2010. The company also announced a 98% renewal rate among customers. The company said it plans to achieve profitability this year resulting from the combined effect of high revenue growth, low customer churn and streamlining of operations.

SiriusDecisions Summit Points To ‘Second Sea Change’ With Deeper Waterfall Focus

The Demand Creation Waterfall, introduced by SiriusDecisions a little more than five years ago, has become the common framework for many leading BtoB companies as they look to evaluate and improve their pipeline performance. At last week’s sold-out SiriusDecisions 2010 Summit, the research consultancy added a new perspective on the Waterfall, aimed at helping sales and marketing improve collaboration throughout the different stages of prospect engagement.

Marketo Reaches 500 Customer Milestone; Closes $10 Million In Series D Funding

Marketo made simultaneous announcements this week that the company has surpassed the 500 customer mark in just two years, and that it has closed $10 million in Series D funding to further accelerate the company’s rapid growth curve.

Phil Fernandez, president and CEO of Marketo, said the company added 119 new customers in the first quarter of 2010. He told DemandGen Report that the company has set an internal goal to grow its customer base to 1,000 by the end of the year, which would require it to step up its already rapid growth rate to an average of more than 165 per quarter.

Silverpop Marries Best Of BtoB & BtoC Marketing With Launch Of New Platform

Catering to the BtoB and BtoC marketing arenas, Silverpop recently announced the launch of a new digital marketing platform designed to combine email-marketing tools with its top-ranked marketing automation and lead management applications.

“For some time now, I felt that the solutions supporting BtoC and BtoB marketers should come together into a single, scalable platform that makes the unique tools of each marketing discipline available to all, and our clients have overwhelmingly agreed,” said Bill Nussey, CEO of Silverpop.

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