DGR TV https://www.demandgenreport.com Tue, 22 Oct 2019 23:02:03 -0400 en-gb The Data Points For Engaging B2B Buyers https://www.demandgenreport.com/interactive/dgr-tv/the-data-points-for-engaging-b2b-buyers https://www.demandgenreport.com/interactive/dgr-tv/the-data-points-for-engaging-b2b-buyers The Data Points For Engaging B2B Buyers

Our very own Andrew Gaffney shares the different data points marketers are using to engage and identify B2B buyers.

Learn more at: http://webinars.demandgenreport.com/bii18

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feed@demandgenreport.com (Andrew Gaffney) DGR TV Fri, 29 Jun 2018 16:10:00 -0400
The Low-Down On GDPR For B2B Marketers https://www.demandgenreport.com/interactive/dgr-tv/the-low-down-on-gdpr-for-b2b-marketers https://www.demandgenreport.com/interactive/dgr-tv/the-low-down-on-gdpr-for-b2b-marketers The Low-Down On GDPR For B2B Marketers

To help marketers get a tighter grasp on the steps they need to take before the GDPR compliance deadline, Demand Gen Report Editors Brian Anderson and Klaudia Tirico sat down with Devin McDonnell, Director of Demand Generation at DGR's parent company G3 Communications, to discuss the ins and outs of GDPR. They touched on topics including:

  • Determining which data is even necessary for your marketing campaigns;
  • Retroactively adding updated privacy policies to old content on your site; and
  • Ensuring your third-party data and tech partners are GDPR compliant.
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feed@demandgenreport.com (Klaudia Tirico) DGR TV Thu, 10 May 2018 00:00:00 -0400
The Evolution Of Marketing Operations: Planning For The Measurable Future https://www.demandgenreport.com/interactive/dgr-tv/the-evolution-of-marketing-operations-planning-for-the-measurable-future https://www.demandgenreport.com/interactive/dgr-tv/the-evolution-of-marketing-operations-planning-for-the-measurable-future The Evolution Of Marketing Operations: Planning For The Measurable Future

No one in the marketing operations department can tell you what their role will be in three years. Because of this, marketers need to plan an agile way to adapt to the changes of the market. In this podcast from this year's B2B Marketing Exchange, Demand Gen Report's Andrew Gaffney and panel leader Jocelyn King of MOCCA discuss the ways marketing operations differ for each company, as well as the importance of showing marketing ROI to different departments in a business.

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feed@demandgenreport.com (Klaudia Tirico) DGR TV Tue, 27 Mar 2018 00:00:00 -0400
The Effect Of Technology On Human Creativity https://www.demandgenreport.com/interactive/dgr-tv/the-effect-of-technology-on-human-creativity https://www.demandgenreport.com/interactive/dgr-tv/the-effect-of-technology-on-human-creativity The Effect Of Technology On Human Creativity

Due to the age of technological disruption, creativity will soon be a top priority job skill as B2B marketers navigate the symbiosis between artificial intelligence and classic marketing techniques.

At the B2B Marketing Exhange, Demand Gen Report's Brian Anderson and keynote speaker James Taylor discussed how technology effects human creativity and how we can improve collaboration techniques not only between people, but between humans and bots.

Check out the podcast for more insight from Taylor.

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feed@demandgenreport.com (Klaudia Tirico) DGR TV Fri, 23 Mar 2018 00:00:00 -0400
Using Personalization To Aid Every Stage Of The Customer Journey https://www.demandgenreport.com/interactive/dgr-tv/using-personalization-to-aid-every-stage-of-the-customer-journey https://www.demandgenreport.com/interactive/dgr-tv/using-personalization-to-aid-every-stage-of-the-customer-journey Using Personalization To Aid Every Stage Of The Customer Journey

Personalization was one of the hottest topics at the B2B Marketing Exchange this year.

In this podcast, Demand Gen Report's Andrew Gaffney and keynote speaker Jeff Marcoux of TTEC discuss why B2B marketers still struggle with personalization and the opportunities for tying the strategy into all steps of the buyer's journey. They also discuss emerging technologies such as chatbots, how the technology can engage with end users and what that means for personalization.

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feed@demandgenreport.com (Klaudia Tirico) DGR TV Sun, 11 Mar 2018 19:19:00 -0400
B2BMX 2018 Day 3 Video Recap https://www.demandgenreport.com/interactive/dgr-tv/b2bmx-2018-day-3-video-recap https://www.demandgenreport.com/interactive/dgr-tv/b2bmx-2018-day-3-video-recap B2BMX 2018 Day 3 Video Recap

Day three's recap featured a discussion of the Netflix effect on buyer engagement, the Killer Content Awards ceremony, and what to expect from keynote speaker James Taylor.

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feed@demandgenreport.com (Klaudia Tirico) DGR TV Mon, 26 Feb 2018 20:40:00 -0500
B2BMX 2018 Day 2 Video Recap https://www.demandgenreport.com/interactive/dgr-tv/b2bmx-2018-day-2-video-recap https://www.demandgenreport.com/interactive/dgr-tv/b2bmx-2018-day-2-video-recap B2BMX 2018 Day 2 Video Recap

During the recap for day two, Brian Aderson and Klaudia Tirico discussed the keynote speech from author Brian Solis and the human-centered view of the buyer.

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feed@demandgenreport.com (Klaudia Tirico) DGR TV Mon, 26 Feb 2018 19:40:00 -0500
Killer Content Showcase Series: Grant Thornton https://www.demandgenreport.com/interactive/dgr-tv/killer-content-showcase-series-grant-thornton https://www.demandgenreport.com/interactive/dgr-tv/killer-content-showcase-series-grant-thornton Killer Content Showcase Series: Grant Thornton

During an Interview with Demand Gen Report, Amanda Fildes, Marketing Director and Head of Content at Grant Thornton, shared how the organization established its strategy for the “Political Pulse” campaign. Additionally, Amanda Fildes discusses how Grant Thorton applies the“test and learn” technique to ongoing policy coverage.

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feed@demandgenreport.com (Klaudia Tirico) DGR TV Fri, 15 Dec 2017 16:08:59 -0500
The Blueprint To Powerful Multi-Touch Content Campaigns - Killer Content Showcase Series https://www.demandgenreport.com/interactive/dgr-tv/the-blueprint-to-powerful-multi-touch-content-campaigns-killer-content-showcase-series https://www.demandgenreport.com/interactive/dgr-tv/the-blueprint-to-powerful-multi-touch-content-campaigns-killer-content-showcase-series The Blueprint To Powerful Multi-Touch Content Campaigns - Killer Content Showcase Series

Uncover the secrets to a killer multi-touch campaign during this special episode of our Killer Content Showcase Series, where we'll get an in-depth look into Xerox's Finny-winning campaign from Colman Murphy, VP of Digital and Customer Marketing.

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feed@demandgenreport.com (Klaudia Tirico) DGR TV Fri, 15 Dec 2017 16:02:02 -0500
Killer Content Showcase Series: Alex Schutte, Paycor https://www.demandgenreport.com/interactive/dgr-tv/killer-content-showcase-series-alex-schutte-paycor https://www.demandgenreport.com/interactive/dgr-tv/killer-content-showcase-series-alex-schutte-paycor Killer Content Showcase Series: Alex Schutte, Paycor

During an interview with Demand Gen Report, Alex Schutte, Principal Digital Marketing Strategist at Paycor, shared a step-by-step process of how he and his team incorporated interactive content into their go-to-market strategy. Additionally, Shutte shared how to maximize the overall value of interactive content and tips on leveraging interactive elements in new ways.

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feed@demandgenreport.com (Klaudia Tirico) DGR TV Fri, 15 Dec 2017 15:35:56 -0500