CXO Conversations: Bizzabo CMO Discusses The Evolution Of Event Marketing

Published: April 16, 2021

Welcome back to Demand Gen Report‘s CXO Conversations, a video interview seriesthat provides our audience with insider access to C-suite executives from some of the top B2B brands, as well as the hottest companies in the martech community.

In this episode, Host Klaudia Tirico sits down with Alon Alroy, CMO of event platform Bizzabo, to explore the everchanging world of B2B event marketing and the impact of virtual-only events. According to Alroy, eventually all marketers will become event marketers, as virtual events are currently the most popular channel for driving engagement and revenue and show no sign of slowing down any time soon.

During the conversation, Tirico and Alroy discuss the future of event marketing, as well as the successes marketers found despite the challenges of work-from-home mandates. Some specific topics include:

  • How hybrid-model events will play into future event marketing strategies;
  • Key metrics marketers should use to measure their event’s success;
  • The importance of networking and how marketers are providing those opportunities during their virtual events; and
  • Use cases of Bizzabo customers creating unique virtual events to drive engagement
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