Demand Gen Report

Fullstory Deal Adobe

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities

Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and surveys in applications. Fullstory is a leading behavioral data company that helps...

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The 2026 Database Strategies & Contact Acquisition Benchmark Survey is Open

Forrester’s B2B Marketing Predictions for 2026 planning strategy business marketing for growth and success project. Businessman presenting proposal or sale data analysis dashboard for annual forecast vector illustration flat design.

Forrester’s B2B Marketing Predictions for 2026

DV CMO Merry go Around

High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

Demanding Views

Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

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Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve connection rates by providing streamlined, automated verification and enrichment of mobile contact information.

Nooks and LeadIQ Partner to Enhance Mobile Data Accuracy for Sales Teams

Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve…

Industry News February 24

Plan, goal and successful business strategy. Growth. Path to the success. Vector illustration.

Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled…

Demanding Views February 21

Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth,…

Case Studies February 20

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