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Fullstory Deal AdobeNews Brief

Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities

Fullstory has announced its acquisition of Usetiful, a top-rated digital adoption platform best known for deploying guides and surveys in applications. Fullstory is a leading behavioral data company that helps...

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The 2026 Database Strategies & Contact Acquisition Benchmark Survey is Open

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Forrester’s B2B Marketing Predictions for 2026

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DV CMO Merry go Around

High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

Demanding Views
Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

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Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’

Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics…

Industry News October 8
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Powering Personalization Through Signal-Based Marketing

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…

Demanding Views October 4
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Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap

It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to…

Feature October 4
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