Demand Gen Report

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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of brand awareness...

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Latest Posts

Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap

Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just…

Feature October 3

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The Seasonal Guide To Connecting With B2B Buyers

The two best times to engage B2B buyers are over the weekend and at the beginning of January, complementary research reports recently revealed.

Feature October 2

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Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap

The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style…

Blog October 2