Demand Gen Report

Answer Engine Optimization AEO Concept with Icons, AI, Rocket, and Business Technology

B2B Marketers Need to Know AEO – Answer Engine Optimization

Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT...

B2B Marketing process of one business marketing its products and services to another business, text button on keyboard

SPS25: New Session Added Focused for B2B Marketers Using AI

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Gong Unveils New AI Innovations to Help Rev Teams

News Brief

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How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

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Sales Engagement Platform lemlist Acquires AI Platform Claap

News Brief

Latest Posts

Why Sales Prospecting Remains The Unsung Hero Of Sales Success

The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging…

Demanding Views September 20

Nimble CRM Introduces Reveals New Product Integrations To Help With Lead Engagement Automation

Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently launched Email Sequences with existing functionalities such as Web Forms, Webhooks and Workflows.

Industry News September 19

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The Countdown Begins: B2B Marketing Exchange East Is 2 Weeks Away

We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and the anticipation is through the roof! In just two weeks, marketing and sales professionals…

Blog September 18