Demand Gen Report

SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who are planning for 2026 that are faced with creating a new hybrid...

Answer Engine Optimization AEO Concept with Icons, AI, Rocket, and Business Technology

How to Prove Content ROI in the AI Era: An Interview with PathFactory’s Katie Jones

Feature

Latest Posts

TV video streaming concept. TV shows and series on demand. Digital collage wall of abstract composition.

Reaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy

Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…

Demanding Views September 6

Business manager adviser consulting client discussing financial partnership contract sitting at table in office.

Marketbridge Launches New Marketing Consultancy For Growth-Focused Organizations

Marketbridge, a growth consulting and marketing firm, launched a new consultancy “powerhouse” that incorporates the specialties of five firms — COMM, fama PR, Intelisent, MarketBridge and Quarry — with the goal…

Industry News September 5

4 B2B Marketing Lessons You’ll Learn At #B2BMXEast

There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, the event is book-ended by two days of immersive Workshops…

Blog September 4