Demand Gen Report

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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of brand awareness...

AEO Hologram with Rocket and AI Brain — Generative Optimization

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#BII24 Preview: Your Guide To Engaging Elusive, Anonymous B2B Buyers

Modern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re about 70% through their buying journey and, 84% of the time, they already know…

Industry News July 3

Typeform Delivers Solution To Help Companies Capture & Convert More Customers

Typeform, a form builder and conversational data collection platform, released Typeform for Growth, a suite of new capabilities designed to help businesses capture, qualify and convert leads. The capabilities seek to…

Industry News July 2

Luster Debuts With AI-Powered Predictive Enablement Technology

Luster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations and skill drills that can help sellers proactively identify and close skill gaps via…

Industry News June 28