Demand Gen Report

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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of brand awareness...

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WPP & IBM Team Up For New Generative AI-Powered B2B Solution

WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The…

Industry News June 21

Digital Accessibility: The Missing Piece In Your Marketing Tech Stack

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing tech stacks complete…

Demanding Views June 21

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6sense & Gong Expand Partnership With New Integration

6sense, an ABM platform powered by revenue AI, and Gong, a revenue intelligence platform, revealed a new integration that connects Gong Engage with 6sense Revenue AI for Sales to help provide sellers with…

Industry News June 20