Demand Gen Report

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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified, outcome-driven engine. Branded Demand unites the traditionally siloed functions of brand awareness...

AEO Hologram with Rocket and AI Brain — Generative Optimization

Latest Posts

Gong Unveils New AI Capabilities To Help Revenue Teams Enhance Execution

Gong, a revenue intelligence platform, enhanced its user-trainable AI and concept capture technology AI Smart Trackers through the release of new tools, AI Methodology Playbooks and AI Scorecard Suggestions.

Industry News June 26

ZoomInfo Copilot Works To Blend First- & Third-Party Data With Gen AI To Predict Pipeline

ZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by delivering accurate, real-time data, insights and technology to more than 35,000 companies worldwide. ZoomInfo…

Solution Spotlight June 26

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The Blueprint For A Winning B2B GTM Strategy

In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a…

Blog June 26