by Christina Cargulia | Oct 12, 2022 | Industry News
Appier, an artificial intelligence (AI) software-as-a-service (SaaS) company, finalized its acquisition of Woopra, a customer journey analytics SaaS company. The acquisition aims to strengthen Appier’s position in processing first-party data to build a...
by Kelly Lindenau | Oct 12, 2022 | Industry News
Affinity, a relationship intelligence platform, appointed Josette Leslie as Chief Financial Officer. In the role, Leslie will oversee long-term financial strategy to help drive the next stage of growth for Affinity. Leslie brings nearly two decades of...
by Kelly Lindenau | Oct 12, 2022 | Industry News
Drift, a conversation cloud company, expanded its Conversational Sales suite to help sellers jumpstart conversations, build quality pipeline and maximize sales velocity using real-time insights and omnichannel communications. Drift Conversational Sales uses a...
by Christina Cargulia | Oct 12, 2022 | Industry News
Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed insights into how marketers are responding to economic headwinds. The research was conducted with Demand Metric, a global...
by By Kelly Lindenau & Klaudia Tirico | Oct 11, 2022 | Blog
Step aside, pumpkins, there’s something new for marketers to start carving out: Their B2B Marketing Exchange agenda. While #B2BMX doesn’t kick off until Feb. 27, 2023, there’s no better time to register and start familiarizing yourself with the...
by Christina Cargulia | Oct 11, 2022 | Solution Spotlight
Act-On Software aims to provide solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On’s SMS feature is designed to help marketers create data-driven, automated SMS campaigns to leverage the power of direct and...
by Joe McNeill, Influ2 | Oct 7, 2022 | Demanding Views
Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has long haunted marketing departments, which historically bear the brunt of recession layoffs. Unfortunately, the need to accomplish more with fewer...
by Christina Cargulia | Oct 6, 2022 | Industry News
Demandbase, an end-to-end ABM platform, enhanced the people-based advertising capabilities in its B2B demand-side platform (DSP) to help users prioritize specific individuals (in aggregate), personas and buyer groups to provide “the best of both worlds” in...
by Kelly Lindenau | Oct 5, 2022 | Industry News
Invoca, an AI-powered conversation intelligence, revealed several new product updates at its annual Invoca Summit. The innovations seek to help organizations drive more efficient marketing, faster revenue growth and better customer experiences. The new releases...
by Kelly Lindenau | Oct 5, 2022 | Industry News
Calendly, a scheduling platform, launched Calendly Analytics to help users optimize scheduling and reach team goals faster. The intuitive reporting dashboard is designed to assist team leaders to discover activity and trends, such as popular meeting days, top...
by Christina Cargulia | Oct 5, 2022 | Industry News
6sense, a revenue intelligence platform, announced new product enhancements at its fourth annual customer conference, 6sense Breakthrough. The conference aims to provide B2B revenue teams with an inside look at best practices to leverage AI and big data to accelerate...
by Kelly Lindenau | Oct 5, 2022 | Industry News
ZoomInfo, a go-to-market software, data and intelligence provider, revealed its global contact database has grown to more than 235 million B2B professional profiles, including more than 145 million contacts in markets outside of the U.S. ZoomInfo leverages automated...
