Demandbase Unveils Marketplace and Developer Portal
Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify…
News Brief April 28
Latest In: Demand Generation
Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…
Demanding Views April 25
Seismic Increases GTM Productivity With AI Support
Companies are grappling to incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are putting an…
Case Studies April 17
HubSpot Launches New Features to Help SMBs
Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with…
News Brief April 10
The Keys to BDR Success Amid Industry Changes
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need…
Feature April 9
The Intersection of AI & Human Expertise: Redefining the Role of B2B Demand Gen Marketers in a Data-Driven World
The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved…
Demanding Views April 4
4 Need-to-Know Trends for B2B CMOs in 2025
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…
Demanding Views March 28
6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel…
News Brief March 27
The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…
Demanding Views March 21
Are B2B Brands Fully Seizing the CTV Moment?
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…
Blog March 18
Xactly Data: Nearly 90% of Sales Teams Struggle to Meet Quotas
An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales teams, according…
News Brief March 13
Pulse Check Survey: How Are B2B Marketing Teams Using AI?
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a…
Feature March 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
