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Research

The 2017 Content Preferences Survey Report

Content consumption habits among buyers continue to shift, and while buying cycles have grown longer and more complex, buyers—like marketers—have less time to devote to researching purchases than in the past. More than one-third of buyers strongly agreed they have fewer hours in the day to read up on potential purchases.It's no surprise that shorter formats, on-demand and bundled content,…

Why Your Website Fails Buyers

New Research Reveals B2B Buyers Struggle To Find And Engage With Relevant Content On The Path To Purchase Content has proven to be the driving force in B2B brand engagement. In fact, nine out of 10 buyers said the vendor they chose provided a mix of content to help them through each stage of the decision-making process. But a new…

2017 Demand Generation Benchmark Survey Report

Increased Pipeline Influence Ups The Ante On Attribution, Reporting & Measurement Doing more with less is a growing reality for most roles and industries these days, and B2B marketers are no exception. The 2017 Demand Generation Benchmark Survey showed that a majority of marketers are expecting budgets for demand generation to rise this year; yet, the rate of increase is…

The Campaign Confidence Gap

New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers Marketers are expected to drive more leads. Not only that, but there is an increased expectation that those leads must be of the highest quality and from target accounts. The reality is that confidence in demand generation is dipping, according to research conducted by Demand Gen Report and…

The State Of B2B Lead Scoring

How An Aligned Scoring Strategy = Big Payoffs For Marketing & Sales Data-driven approaches to lead scoring are beginning to bear fruit, with the added benefit of better aligned marketing and sales teams. Progressive B2B organizations are seeing big payoffs when it comes to aligning marketing and sales teams on the behaviors that matter to score leads. This, in turn,…

2016 B2B Buyer's Survey Report: B2B Buyers Demand Personalization, Seamless Deployment, Peer Review

Countless studies demonstrate that today's consumer demands an exceedingly high level of customer service from brands. Our annual survey reveals that B2B buyers are becoming similarly scrupulous when making purchases.According to the results of our Sixth Annual Demand Gen Report 2016 B2B Buyer's Survey, B2B buyers are scrutinizing potential vendors more closely than ever. While timely deployment, personalized messaging and…

2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis

More than half (51%) of B2B buyers rely on content now to research their buying decisions, and they want shorter, interactive content that educates rather than sells. Those were among the findings of the 2016 Content Preferences Survey Report.In addition, buyers said they want content that can help them benchmark their strategies, as well as highlight success stories from others…