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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Salesforce Unveils Lead Capture for Sales Cloud, Facebook Integration

Salesforce Marketing Cloud has enhanced its Advertising Studio app with Lead Capture for Sales Cloud. With the enhancement, companies will be able to receive fully populated customer leads automatically in Sales Cloud, and customers will be able to engage quickly with ads and offers they’re most interested in, the company…

Leadspace And LeanData Partner To Enhance Demand Gen, ABM Efforts

Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies. Current customers can continue to use the platforms with their existing workflows, but may see improved output from the behind-the-scenes…

7 Steps To A High-Converting Marketing Funnel

In order to continue meeting revenue goals, B2B organizations must have a streamlined funnel that consistently leads prospective customers down the right paths in their buying journey. This infographic from Eliv8 highlights a seven-step process for creating an automated marketing funnel that can attract and convert customers.
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