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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

20 Steps To Take After Your B2B Event

Tradeshows and events are considered one of the most effective channels used by B2B companies to engage prospective customers. But that doesn’t mean hosts should stop engaging with their attendees and sponsors once the event concludes. This infographic from agencyEA highlights a checklist of 20 steps to take once the…

Study: Post-Event Follow-Up Still A Challenge For B2B Marketers

New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up methods to measure, analyze and act on their success. More than half (57%) of the survey respondents stated that it takes them four days or more to follow up with leads after…

KiteDesk Enhances FIND Product With Lead Targeting By Technologies

KiteDesk is a sales prospecting software that enables salespeople to pursue leads using information such as lead data, email, phone, calendar and reports. The company recently upgraded its KiteDesk FIND product, which offers search capabilities designed to deliver faster and more comprehensive lead targeting with Tech Stack data.
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