by Brian Anderson | Sep 12, 2017 | Blog
According to Demand Gen Report’s 2017 Marketing Measurement and Attribution survey, almost three-quarters of those surveyed said they want deeper metrics to show the impact on pipeline and revenue. But when asked about the drivers that are increasing their focus...
by Brian Anderson | Sep 12, 2017 | Demanding Views
Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent...
by Brian Anderson | Sep 11, 2017 | Industry News
BuzzSumo, a social media analytics and curation platform for content marketers, unveiled a new feature within its content discovery and insights platform that is designed to help content marketers search for questions being asked about topics that align to their...
by Brian Anderson | Sep 8, 2017 | Industry News
HubSpot announced it has launched a new tool designed to help content marketers identify and validate topics that align with their prospects’ search and buying habits. The solution, called HubSpot Content Strategy, leverages a new topic-based model on creating...
by Brian Anderson | Sep 7, 2017 | Industry News
Optimizely, a customer experience optimization software, announced it has hired Carl Tsukahara as CMO. He will be responsible for developing and executing Optimizely’s global marketing efforts, according to the company. Prior to joining Optimizely, Tsukahara...
