by Brian Anderson | Sep 6, 2017 | Industry News
LinkedIn Marketing Solutions unveiled a new native advertising network designed to help users reach their target audiences with ads by placing its Sponsored Content on partnering third-party publishers across mobile and desktop. Called the LinkedIn Audience Network,...
by Brian Anderson | Sep 5, 2017 | Financial News, Industry News
LookBookHQ, a content engagement solution, announced it has received $11 million in a Series B funding round led by Edison Partners, with participation from Hyde Park Venture Partners. The round brings the company’s total equity funding to roughly $17 million...
by Brian Anderson | Aug 31, 2017 | Industry News
Conversica unveiled new capabilities to its conversational artificial intelligence (AI) platform, as well as new additions to its executive team, after a successful first half of 2017. The company’s AI assistant platform positions users to interact with website...
by Brian Anderson | Aug 29, 2017 | Industry News
DiscoverOrg, a marketing and sales intelligence solution, announced it has acquired the IT sales intelligence company RainKing for an undisclosed fee. As of today, new data will be brought into both platforms, increasing the number of companies, contacts and buying...
by Brian Anderson | Aug 25, 2017 | Demanding Views
Years ago, I was working on a market segmentation project for a Global Sales VP and he said, “You know, Mike, there are only two types of customers: the ones you have and the ones you want.” At the time, I didn’t think much about it. But I do now. More than...
