by Brian Anderson | Aug 24, 2017 | Industry News
A new study from Data as a Service company Synthio and Ascend2, a research-based marketing firm, shows that B2B marketers are aware of critical issues within their data-driven marketing strategies, but are not prioritizing a solution. While more than half (51%) of...
by Brian Anderson | Aug 22, 2017 | Blog
As marketers push on in their strive for buyer centricity in their campaigns and messaging, a lot of tweaking and fine tuning comes into play. And while buyers’ paths to purchase certainly aren’t linear, today’s technology allows marketers to gain...
by Brian Anderson | Aug 22, 2017 | Industry News
Aprimo, a marketing operations and digital asset management (DAM) technology provider, announced it has launched a Software as a Service (SaaS) version of its DAM software. The SaaS-based version enables users to implement the solution faster and scale their content...
by Brian Anderson | Aug 21, 2017 | Industry News
Former Marketo CMO Chandar Pattabhiram has joined the Board of Directors for Blueshift, an AI-focused marketing solution. Following his departure from the marketing automation company in June 2017, Pattabhiram took the helm as CMO of Coupa Software, a cloud-based...
by Brian Anderson | Aug 16, 2017 | Industry News
For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success. However, there is a new set of metrics quickly emerging as marketers continue to focus less on volume, and shift to more precise tactics...
