by Brian Anderson | Aug 16, 2017 | Industry News
MongoDB, the database solutions provider, has submitted an S-1 filing for an IPO, according to multiple news reports. Sources tell TechCrunch that the company is aiming to go public by the close of 2017. The company offers traditional database technology, including...
by Brian Anderson | Aug 16, 2017 | Blog
Given the long sales cycles most B2B organizations have, lead nurturing is typically a critical part of marketing strategies. However, a sneak peek at the preliminary results from our annual Lead Nurturing & Acceleration Benchmark Survey reveal that B2B marketers...
by Brian Anderson | Aug 10, 2017 | Industry News
Openprise, a data orchestration solution provider, announced the launch of Openprise Data Marketplace, a solution designed to help users simplify their data collection and normalization processes with third-party vendors. As part of the Openprise Data Orchestration...
by Brian Anderson | Aug 9, 2017 | Blog
I ask myself the above question far too often — and I go through A LOT of content while researching new story topics or potential news to share with all our loyal subscribers. Nothing upsets me more than coming across a “5 Innovative Ways To Boost Your Demand Gen...
by Brian Anderson | Aug 8, 2017 | Demanding Views
The verdict is in: for B2B companies, having an account-based marketing (ABM) program is no longer a question, it’s an essential part of their strategy. In fact, SiriusDecisions recently unveiled a new Demand Unit Waterfall due to the ubiquity of ABM and all the...
