by Brian Anderson | Jul 26, 2017 | Blog
B2B buyers are more reliant on peer reviews and ratings to validate and find new solutions. According the 2017 B2B Buyers Survey Report, 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing decision. Input from other users...
by Brian Anderson | Jul 26, 2017 | Industry News
For many B2B organizations, the challenge has become less about generating new leads and more about how to further engage those leads and move them into a next stage conversation. Critical elements of that include timing — with 87% of respondents in Demand Gen...
by Brian Anderson | Jul 24, 2017 | Solution Spotlight
The Leadspace B2B Audience Management Platform is designed to help users discover their Total Available Market (TAM). The platform aims to increase customer and prospect engagement with data users need on both accounts and individuals. Leadspace uses artificial...
by Brian Anderson | Jul 24, 2017 | Industry News
AI and big-data powered marketing cloud 6sense has appointed Jason Zintak as CEO to help drive growth and oversee the technological development of the company. 6sense Founder and former CEO Amanda Kahlow will maintain an active role in the company as Chief...
by Brian Anderson | Jul 21, 2017 | Industry News
Oracle has expanded the services available through Oracle Cloud at Customer, which now spans all of Oracle’s PaaS categories and SaaS services. The service offers companies the choice of where to store data and applications, as well as a path to easily...
