by Brian Anderson | Jul 20, 2017 | Industry News
LookBookHQ, a content marketing engagement platform, has released Explore, a new product within its Intelligent Content Platform. Explore is designed to eliminate the need for one-off landing pages and microsites, enabling marketers to deliver personalized content...
by Brian Anderson | Jul 19, 2017 | Case Studies
For leading vision insurance provider VSP Global, whose ultimate purpose is to save customers money on vision care, it’s important to be extra conscious of company spending. The company launched an internal marketing campaign to educate its...
by Brian Anderson | Jul 19, 2017 | Blog
During my morning peruse through the latest tech announcements in the B2B marketplace, I often come across new technologies geared toward consumers that can have vast similarities in the B2B world. One announcement that caught my eye recently was from that “little”...
by Brian Anderson | Jul 18, 2017 | Industry News
Sizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket Fuel. Under the terms of the merger agreement, an affiliate of Sizmek will buy all of the outstanding shares of Rocket...
by Brian Anderson | Jul 17, 2017 | Industry News
Insightly released a new version of its CRM Suite to improve sales team productivity. The Suite, which incorporates a new Microsoft Outlook integration and user interface, is designed to improve technical performance and overcome adoption hurdles. The new...