by Brian Anderson | Jun 13, 2017 | Case Studies
As a leading cloud communications company targeting a very sophisticated and fickle developer market, Twilio tapped the webinar marketing platform ON24 to help promote the company as a strategic advisor and deliver a cutting-edge webinar experience with...
by Brian Anderson | Jun 13, 2017 | Industry News
Chandar Pattabhiram announced via LinkedIn this week that he is stepping down as the CMO of Marketo. The company also confirmed with Demand Gen Report that Pattabhiram has left to pursue new opportunities. Pattabhiram held the CMO position for the past year after...
by Brian Anderson | Jun 12, 2017 | Industry News
Terminus, an account-based marketing (ABM) platform, has appointed Peter Herbert as VP of Marketing. Herbert will be responsible for leading the ABM team and helping educate customers on how to operationalize ABM programs at scale. Herbert joins Terminus from...
by Brian Anderson | Jun 12, 2017 | Industry News
EverString, a provider of AI-assisted sales and marketing software, has partnered with B2B intent data company Bombora to speed up prospecting for sales and marketing teams. Through the partnership, EverString aims to combine its self-service AI with Bombora’s...
by Brian Anderson | Jun 8, 2017 | Industry News
Salesforce has announced the launch of Einstein ABM, an end-to-end B2B marketing solution designed to help marketing and sales teams target their top-priority accounts, better personalize campaigns and engage with prospects at scale using artificial intelligence (AI)....
