by Brian Anderson | Jun 7, 2017 | Industry News
Demandbase recently closed $65 million in funding to fuel the growth of its platform, highlighting that investors in the B2B tech landscape see massive potential in how these types of solutions can positively impact marketing initiatives. In an interview with Demand...
by Brian Anderson | Jun 5, 2017 | Blog
We’ve all heard that in order to engage and differentiate, we need to shift from a brand- and product-focused mindset, to a customer-focused mindset. This also includes altering our storytelling practices to be more educational, inspirational and...
by Brian Anderson | Jun 2, 2017 | Industry News
Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded...
by Brian Anderson | May 26, 2017 | Industry News
New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up methods to measure, analyze and act on their success. More than half (57%) of the survey respondents stated that it takes them four days or...
by Brian Anderson | May 25, 2017 | Industry News
Demandbase, a leading account-based marketing (ABM) platform vendor, announced that it has closed $65 million in funding to fuel growth in its artificial intelligence and machine-learning technology. The round of funding was led by existing investor Sageview Capital,...
