by Brian Anderson | Apr 11, 2017 | Industry News
DocuSign announced it has named marketing veteran Scott Olrich as CMO of the digital transaction management company. Olrich brings 25 years of experience in the technology and SaaS space to the DocuSign. He was previously advisor to private tech companies in Silicon...
by Brian Anderson | Apr 10, 2017 | Demanding Views
As marketing budgets continue to rise—now up to 12% of revenue, according to Gartner—the scope of the CMO and marketing organization’s role continues to expand. Marketing is no longer just about brand, messaging strategy, events and advertising. Increasingly,...
by Brian Anderson | Apr 7, 2017 | Industry News
LinkedIn unveiled a new lead generation form solution designed to help marketers running Sponsored Content campaigns drive leads by automatically filling forms with prospects’ LinkedIn profile information. The new autofill lead generation feature intends to...
by Brian Anderson | Apr 5, 2017 | Industry News
To make the most of marketing investments, it’s vital for marketers to assess campaign development strategies and analyze campaign performance in order to adjust where necessary and drive growth. The 2017 Campaign Optimization Series, which takes place April 17...
by Brian Anderson | Apr 4, 2017 | Blog
The B2B Marketing Exchange concluded more than a month ago, but it feels like only yesterday I was learning about the latest B2B marketing, sales and account-based marketing (ABM) trends in Scottsdale. Amid three days of thought-provoking conversations with more...
