by Brianna Ruback | Aug 14, 2019 | Industry News
Openprise has launched new campaign attribution capabilities in the Openprise Data Orchestration Platform, which are designed to help marketers understand the effectiveness of their campaigns and address issues with real-world, “dirty” data. First touch, last touch...
by Brianna Ruback | Aug 14, 2019 | Case Studies
AuditFile, a cloud-based audit automation software, needed a solution that would allow its team to develop and implement a more robust marketing and sales strategy. The company turned to Act-On, a marketing automation platform, to help it deliver highly targeted...
by Brianna Ruback | Aug 13, 2019 | Demanding Views
When you’re looking to buy something, which situation do you prefer? Getting instantly accessible information that’s specific to your needs and decision-making process or sifting through an amalgamation of random content and items? It’s a no-brainer,...
by Brianna Ruback | Aug 13, 2019 | Industry News
LinkedIn has added an Audience Engagement category to its Partner Program that is positioned to help marketers refine their content strategy and deliver better ROI for LinkedIn ad campaigns and organic posts. The new partner category aims to provide: Audience...
by Brianna Ruback | Aug 12, 2019 | Industry News
Conversica, an AI marketing and sales software provider, has launched new capabilities designed to help users personalize conversations with prospects and customers. The enhancements intend to help users more precisely focus on the purpose of each conversation they...
