by Demand Gen Report Team | Aug 2, 2011 | Industry News
It’s no secret that the majority of BtoB companies are starting to take a deeper look at metrics. There is a growing trend among marketers now to use analytics and measurement tools as key performance indicators to drive pipeline and revenue performance....
by Demand Gen Report Team | Aug 2, 2011 | Industry News
In December 2010, MedeAnalytics implemented Act-On Software’s cloud-based marketing platform. “Database management was one of our weakest areas because we had no mechanisms in place to prevent duplication of records,” said Doug Hart, Associate VP, Marketing and...
by Demand Gen Report Team | Aug 2, 2011 | Industry News
Despite the fact that social media pros are in the “people” business while their demand gen counterparts are in the “numbers” business, both sides converge in one area: content. Without content, marketing’s engine runs dry. Nurturing programs stall, tweets...
by Demand Gen Report Team | Jul 29, 2011 | Industry News
According to Sullivan, some of the benefits of gaming include increased registration/leads, time spent on site, frequency of visits, page views, CRM follow up and sponsored opportunities. “Surface gamification in a non-obtrusive way on all pages and create actionable...
by Demand Gen Report Team | Jul 28, 2011 | Industry News
“Marketing automation has evolved from the ‘gee whiz’ phase to the ‘marketing workhorse’ phase, and has reached a level of maturity where customers are generally clear about what they are looking for,” Raghavan told DemandGen Report. “Many of the older...
