by Demand Gen Report Team | Sep 11, 2012 | Solution Spotlight
Marketing automation vendor Aprimo today announced a new inbound marketing solution designed for use with the Salesforce platform. Aprimo Service To Sales provides customer up-sell and cross-sell recommendations based on a customer’s profile, interaction...
by Demand Gen Report Team | Sep 11, 2012 | Demanding Views
By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group Editor’s Note: This is the first installment in a three-part series. There are six major controls to building and sustaining an effective Revenue Marketing practice:...
by Demand Gen Report Team | Sep 10, 2012 | Industry News
HootSuite, the developers of a popular social media management platform, announced late last week that it has acquired Seesmic, a competing social media platform. The acquisition was announced in a HootSuite blog post published Thursday. Both companies offer...
by Demand Gen Report Team | Sep 7, 2012 | Industry News
Adobe Systems on yesterday announced the public availability of Adobe Social, the company’s new social marketing software suite. Adobe Social, which was announced for beta testing last March, is the latest component in the Adobe Digital Marketing Suite. Adobe...
by Demand Gen Report Team | Sep 6, 2012 | Industry News
Marketing automation vendor Act-On Software announced Wednesday that it secured $16 million in new venture financing. The Series D round of financing gives the Beaverton, OR based company a market valuation of approximately $150, according to news reports. Norwest...
