by Demand Gen Report Team | Sep 4, 2012 | Industry News
Search retargeting – a tactic which employs a simple but profitable intersection of display advertising and search – has long been a popular marketing tool for consumer companies. Now, retargeting is also gaining traction in the B2B market. While consumer-focused...
by Demand Gen Report Team | Aug 30, 2012 | Industry News
A recent study conducted by email marketing firm Adestra offers some interesting, and perhaps surprising, insights into how email subject lines affect user engagement metrics. The study, which involved a random sample of the firm’s email campaigns, analyzed...
by Demand Gen Report Team | Aug 29, 2012 | Industry News
HubSpot today announced the release of HubSpot 3, the latest version of the company’s flagship marketing automation platform. The update was officially unveiled during HubSpot’s Inbound Marketing event, being held this week in Boston. According to HubSpot...
by Demand Gen Report Team | Aug 28, 2012 | Solution Spotlight
There’s no doubt that sales and marketing organizations are embracing mobile technology. As this week’s Demand Gen Report feature story points out, best-in-class field sales organizations are far more likely to adopt mobile tools, and they’re also...
by Demand Gen Report Team | Aug 28, 2012 | Demanding Views
By Tom Jacobs, President, Jacobs Agency Today, buyers from both worlds – B2B and B2C – control how they consume information. The evolution from one-way communication to more complex, two-way conversations between a brand and its audience gives power to the purchaser....
