by Demand Gen Report Team | Aug 14, 2012 | Industry News
The B2B social marketing space is big, and it’s getting bigger every day – and it’s very easy to get lost. Get your bearings and chart a course to success with this week’s infographic, which covers the differences between key social marketing...
by Demand Gen Report Team | Aug 14, 2012 | Industry News
Discount Pricing Strategy Pays Off Industry reaction to Eloqua’s IPO performance was almost uniformly upbeat. “Eloqua opened nicely and saw an immediate lift,” said Chris Golec, Founder & CEO of Demandbase. “They were conservative and priced at a discount to...
by Demand Gen Report Team | Aug 13, 2012 | Solution Spotlight
“It’s incredibly important to test marketing emails across different environments before hitting the ‘send’ button,” said Paul Farnell, CEO of Litmus, in a company release. “The problem is, we can’t have all the different...
by Demand Gen Report Team | Aug 13, 2012 | Demanding Views
By Julie Zadow, Marketing VP, Aberdeen Group I’ve been thinking about the adage that everything old becomes new again, and about how it relates to the epic rise of content marketing as a buzzword, rallying cry and all-important directional philosophy for...
by Demand Gen Report Team | Aug 13, 2012 | Industry News
The Social Media Bundle allows non-marketing employees, including local sales reps, to automate their social media marketing efforts with pre-configured social media campaigns. The posts in these campaigns can include links to rich media and content marketing...
