by Demand Gen Report Team | Jul 24, 2012 | Demanding Views
I’m not in the “social selling” camp that believes the entire qualification process can be conducted via social media without ever speaking live with a prospect. I am, however, a huge proponent of using the top tier social media tools like LinkedIn...
by Demand Gen Report Team | Jul 20, 2012 | Industry News
“The company is firing on all cylinders, which makes me extremely proud,” said Raghu Raghavan, Founder and CEO of Act-On Software. “The credit for this goes entirely to our employees, who work untiringly to build, sell and support our products; and to our loyal...
by Demand Gen Report Team | Jul 17, 2012 | Industry News
Social media remains a largely untapped goldmine for marketing and sales teams, particularly. Only 30% of B2B organizations have an enterprise-wide coordinated social media strategy in place, according to SiriusDecisions. While many companies use social often to...
by Demand Gen Report Team | Jul 17, 2012 | Industry News
With SAVO Teams, users can stay connected via mobile technology, and analytical dashboards provide executive management the organizational and process changes designed to increase the effectiveness of the entire sales organization. SAVO Teams is aimed at helping users...
by Demand Gen Report Team | Jul 17, 2012 | Industry News
By Jenny Vance, President, LeadJen When it comes to lead generation, marketers should know their ABCs. That’s right, the key to achieving better lead generation results can be found in the alphabet. Categorizing prospects into four groups, A-D, enables marketers...
