by Demand Gen Report Team | Feb 21, 2012 | Demanding Views
People talk. A lot. The volume of conversations on social media channels is mind numbing. People send about 300 million tweets a day and Facebook has 845 million active users. It makes sense then that some of these conversations will include a need for a product or...
by Demand Gen Report Team | Feb 21, 2012 | Solution Spotlight
More than 300 beta customers have been using the we-based platform over the last six months to close the loop between their content, audience and existing tools. The LoopLogic platform is designed to enable marketers to extend the leverage from existing content and...
by Demand Gen Report Team | Feb 15, 2012 | Industry News
Raab is regarded as one of the top analysts/consultants in the marketing technology space, based on his work helping marketers to select and deploy marketing automation systems. Malcolm Friedberg, Principal of Left Brain DGA, pointed out that Raab will add valuable...
by Demand Gen Report Team | Feb 15, 2012 | Industry News
Highlighting this opportunity, a recent survey conducted by DGR showed that: More than 90% of B2B buying purchases start with content engagement; and More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their...
by Demand Gen Report Team | Feb 14, 2012 | Demanding Views
By Paige O’Neill, VP Marketing, Aprimo Happy customers are a B2B brand’s best salespeople. These brand advocates can be tremendously potent ambassadors for a sales force, especially now that social media platforms make it easier than ever for satisfied...
