by Elise Schoening | Apr 17, 2019 | Industry News
Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it can feel rare nowadays to visit a webpage and not be immediately greeted by a chatbot, and industry research shows 15% of buyers have used chatbots...
by Elise Schoening | Apr 16, 2019 | Industry News
6sense, an ABM orchestration platform, has raised $27 million in funding. The round was led by Industry Ventures, with additional participation from Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures and Venrock. The company said the...
by Elise Schoening | Apr 15, 2019 | Demanding Views
In an exclusive interview with Demand Gen Report, Nate Skinner, VP of Marketing for Salesforce Pardot, shares his thoughts on the evolution of demand generation, top channels for success and more. This interview is part of the What’s Working In Demand Generation...
by Elise Schoening | Apr 15, 2019 | Solution Spotlight
Delivra is an email marketing automation platform designed to help B2B businesses in the finance, manufacturing and technology sectors create sophisticated campaigns that convert more leads. FEATURES/FUNCTIONALITY The platform is positioned to enhance email...
by Elise Schoening | Apr 11, 2019 | Industry News
The buzz around aligning sales and marketing teams continues to grow in B2B, with 59% of demand gen marketers saying it is their top priority for 2019. To combat this challenge, savvy B2B businesses are turning to revenue operations as a way to align internal...
