by Elise Schoening | Mar 18, 2019 | Solution Spotlight
Aprimo Productivity Management is a marketing resource management solution designed to simplify collaboration to increase the speed-to-market of campaigns. It aims to help marketers streamline valuable assets and deliver content, campaigns and experiences faster...
by Elise Schoening | Mar 14, 2019 | Industry News
PFL, a direct mail marketing platform, has teamed up with Outreach, a sales engagement platform, to help sales reps boost conversion rates and accelerate time-to-close via personalized direct mail packages. The partnership enables Outreach users to create and deliver...
by Elise Schoening | Mar 13, 2019 | Industry News
True Influence, a B2B marketing and lead generation services provider, released AppointmentBase, a new solution designed to help sales identify and book appointments with prospective customers who are actively in market. The solution is positioned to use True...
by Elise Schoening | Mar 13, 2019 | Industry News
Demandbase, an ABM solution provider, announced that a new book written by three of its executives will be released at the company’s ABM Innovation Summit, held March 14-15 in San Francisco. Event attendees will receive a complimentary copy of the book, which...
by Elise Schoening | Mar 13, 2019 | Industry News
The B2B buyer’s journey looks more like its B2C counterpart each year, and e-commerce solutions are the newest trend helping B2B marketers create streamlined, consumer-like experiences. Early e-commerce adopters such as Motoral Oy, a wholesale trade services...
