by Elise Schoening | Mar 6, 2019 | Demanding Views
The sixth-annual ABM Innovation Summit will take place in San Francisco next week from March 14-15, and will feature many of the top practitioners and analysts in the ABM category. Demand Gen Report had the chance to chat with Peter Isaacson, CMO of Demandbase, to get...
by Elise Schoening | Mar 5, 2019 | Financial News
Trustpilot, a B2B software and service review platform, secured $55 million in a Series E equity investment round. The funding was led by Sunley House Capital Management, with additional participation from Vitruvian Partners, Draper Esprit, Index Ventures, Northzone...
by Elise Schoening | Mar 5, 2019 | Solution Spotlight
Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the most effective at meeting long-term business goals. FEATURES/FUNCTIONALITY Instead of analyzing a single message or campaign in isolation, Streams...
by Elise Schoening | Mar 4, 2019 | Industry News
Madison Logic, an account-based marketing platform, released Journey Acceleration, a new feature designed to help marketers create targeted ABM programs for all stages of the buyer’s journey. Journey Acceleration is positioned to enhance Madison Logic’s...
by Elise Schoening | Mar 4, 2019 | Industry News
Integrate, a demand orchestration platform, launched a new native connector with Facebook that aims to help marketers improve their lead generation campaigns on the social media site and better measure campaign ROI. The integration positions marketers to capture lead...
