by Elise Schoening | Mar 1, 2019 | Industry News
True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels. The solution aims to enable users to create integrated digital...
by Elise Schoening | Mar 1, 2019 | Industry News
The 2019 B2B Marketing Exchange wrapped up with a closing panel wherein marketing practitioners from Pendo, Outreach and GE Digital shared their go-to-market strategies for measuring and accelerating revenue growth, and discussed new trends shaking up the industry....
by Elise Schoening | Feb 27, 2019 | Industry News
Sendoso, a direct mail platform, has raised $10.7 million in a round of Series A funding, which brings the company’s total funding raised to date up to $13.2 million. Sendoso enables marketers to send gifts, swag, postcards and more to current and prospective...
by Elise Schoening | Feb 25, 2019 | Solution Spotlight
Zuant Vault is a cloud-based data management solution designed to control both on- and offline mobile data to help B2B companies comply with stringent regulations, such as GDPR. FEATURES/FUNCTIONALITY The solution is positioned as a secure datastore that lives...
by Elise Schoening | Feb 22, 2019 | Demanding Views
Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an inflection point. Gone are the days where B2B marketers relied on basic, descriptive data like demographics and location to define marketing segments...
