by Elise Schoening | Dec 14, 2018 | Solution Spotlight
FunnelCake’s lead-to-revenue management system is designed to unify lead and opportunity data from Salesforce to deliver actionable, full-funnel reporting for sales and marketing leadership. FEATURES/FUNCTIONALITY The solution aims to bring sales and marketing...
by Elise Schoening | Dec 13, 2018 | Industry News
G2 Crowd, a B2B software and services review platform, announced it has acquired Siftery, a platform designed to help businesses eliminate waste in software spend and discover new technology based on peer companies. Terms of the deal were not disclosed. By combining...
by Elise Schoening | Dec 12, 2018 | Industry News
In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey. To break through the clutter of digital...
by Elise Schoening | Dec 12, 2018 | Industry News
Formstack, an online form building Software as a Service, has acquired QuickTapSurvey, an offline survey app. Terms of the deal were not disclosed. Formstack said in a statement that it plans to use the acquisition to create a best-in-class data capture platform with...
by Elise Schoening | Dec 12, 2018 | Blog
This blog was originally posted on Content4Demand. It’s December and you know what that means: It’s predictions time! That’s right. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Now,...
